Daniel Ballas
@danielballas
Inbound closer at Mad Lab Media who closed a $22,200 e-commerce agency package and built a DTC brand to ~$900k AUD revenue.
AustraliaWhat I'm looking for
At Mad Lab Media, I closed advertising and organic content packages for e-commerce stores, running consultative calls with founders around discovery, offer positioning, pricing, and objections. My largest deal was a Meta and TikTok package with ad spend and a Klaviyo add-on, worth approximately $22,200 AUD for the initial three months.
I built and operate Sunstruck™, a spiritual home-decor DTC brand that grew from $0 to approximately $900k AUD revenue. Running its Shopify operations and media buying across Meta, TikTok, Google, and Pinterest gives me firsthand context for the challenges e-commerce founders discuss on sales calls.
Experience
Work history, roles, and key accomplishments
Founder / Operator
Sunstruck
Jan 2022 - Present (4 years 8 months)
Built a spiritual home-decor DTC brand from $0 to ~$900k AUD revenue over 4 years, with six-figure revenue in year one. Handled media buying, content creation, CRO, customer service, and order management.
Sales Representative (Intern / Shadow)
Andrew Sheridan
Jan 2021 - Dec 2022 (1 year 11 months)
Shadowed consultative sales calls and learned paid and organic Facebook marketing strategy. Trained on the structure of a consultative sale, including preframe, diagnosis, offer overview, price, and objection handling.
Sales Associate
Confidence Property
Jan 2019 - Dec 2021 (2 years 11 months)
Supported sales on two large residential developments, including customer walk-throughs, call-backs, and weekly market reports. Gained first formal introduction to sales process, client communication, and follow-up discipline.
Hospitality
Soma Cafe & The Watsons Bay Hotel
Jan 2018 - Dec 2019 (1 year 11 months)
Front-of-house roles building communication, pace, and customer-facing professionalism.
Closer
Mad Lab Media
Closed advertising and organic content packages for e-commerce stores, with typical package around $2,900 AUD plus 15% of ad spend. Ran consultative sales calls with ecom founders, handling discovery, offer positioning, pricing, and objection handling.
Education
Degrees, certifications, and relevant coursework
University of Technology Sydney
Bachelor of Property Economics, Property Economics
Completed a Bachelor of Property Economics at the University of Technology Sydney in 2021.
The Scots College
High School Diploma
Graduated from The Scots College in 2017 after completing Years 1–12.
Tech stack
Software and tools used professionally
Availability
Location
AustraliaAuthorized to work in
Website
sunstrucktm.comSalary expectations
Job categories
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