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Carolina Fittipaldi

@carolinafittipaldi

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I build and optimize paid media campaigns that improve ROAS, CPA, and conversion tracking.

Argentina

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What I'm looking for

I'm open to remote roles aligned with US hours where I can lead paid media strategy, optimize performance across Google and Amazon Ads, improve measurement, and build campaigns for Spanish-speaking markets.

At DEPT®, I own paid search strategy and execution for a global enterprise technology account spending roughly USD 250K per month across Search, Performance Max, Demand Gen, and Video.

I've optimized high-volume B2B, B2C, eCommerce, lead-generation, and non-profit portfolios at Cognizant, covering campaign builds, keyword research, ad copy, budget pacing, A/B testing, GA4, and client reporting.

As a freelance consultant, I grew a DTC account to 5.19 ROAS while cutting CPA 32%, uncovered a conversion-tracking discrepancy reporting one action 39x apart, and transcreate Spanish marketing copy so campaigns are built for Spanish-speaking markets rather than simply translated.

Experience

Work history, roles, and key accomplishments

Current

Paid Search Manager

Current

DEPT

Jan 2025 - Present (1 year 8 months)

Sole owner of a global enterprise technology account with ~USD 250K/month in media spend, managing strategy, build, launch, optimization, and reporting. Led daily hands-on optimization and presented performance reviews to clients.

Google Ads Performance Max Demand Generation Video Bidding Budget allocation Keyword Research Ad Copywriting Creative Testing Client Reporting Mentorship

Current

Paid Media Consultant & EN>ES Marketing Translator

Current

Freelance

Jan 2020 - Present (6 years 8 months)

Provided paid media consulting and marketing translation for US eCommerce, lead-generation, and non-profit clients. Grew a DTC account to 5.19 ROAS (+32% MoM) and cut CPA 32%, and audited conversion tracking to correct a 39x measurement discrepancy.

Google Ads Amazon Ads Apple Search Ads Merchant Center Bidding Pacing Keyword Research Ad Copywriting A B Testing Conversion Tracking GA4 Shopify Translation Localization Project Management

Google Ads Optimization Specialist

Cognizant

Jan 2021 - Jan 2025 (4 years)

Managed high-volume optimization across a rotating portfolio of 15+ client accounts per month, spanning B2B, B2C, eCommerce, lead generation, and non-profit verticals. Conducted keyword research, ad copywriting, A/B testing, and presented monthly insights to clients.