Open to opportunities

Daniela Huaman

@danielahuaman

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Marketing professional transitioning into sports management for social impact.

United Kingdom

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What I'm looking for

I seek a role that combines my marketing expertise with my passion for sports, focusing on community impact and growth opportunities.

With a decade-long career in marketing, I have honed my skills in transforming vision into action, fostering collaboration, and navigating challenges in dynamic environments. My journey has led me to pivot towards sports management, driven by a belief in the power of sport to create meaningful social change. Having played competitive sports throughout my life, I understand how it builds resilience and fosters community.

Currently enrolled in the FIFA Master program, I am eager to leverage my extensive marketing experience and fresh perspective to make a lasting impact in the sports industry. My previous roles at Thoughtworks and other organizations have equipped me with a robust skill set in strategic marketing, campaign management, and cross-functional collaboration, all of which I aim to apply in my new career path.

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Experience

Work history, roles, and key accomplishments

Current

Global Marketing Lead, Data and Analytics

Current

Thoughtworks

Jan 2018 - Jan 2024 (5 years 11 months)

Promoted to lead and expand the emerging Data Services portfolio, building on the success in Enterprise Modernisation, Platforms, and Cloud. Developed a go-to-market strategy and partnered with senior technologists to market solutions to enterprise customers, leading to new commercial opportunities.

Go To Market Strategy Enterprise Marketing Cross Functional Collaboration Campaign Management

Global Marketing Lead, Enterprise Modernisation, Platforms, and Cloud

Thoughtworks

Jan 2021 - Jan 2023 (2 years)

Managed the global marketing transformation for Thoughtworks’ largest service line, developing a blueprint for go-to-market strategies. Launched Engineering Effectiveness, improving engineering performance and opening new commercial opportunities.

Marketing Transformation Performance Strategic Planning

Senior Demand Marketing Manager, UK

Thoughtworks

Jan 2018 - Jan 2021 (2 years 11 months)

Owned and scaled Thoughtworks Live, transforming it into a key driver of brand positioning. Developed the UK’s first multi-step cross-sector campaign and led the application to The Valuable 500, enhancing the company's reputation in diversity leadership.

Event Management Positioning Campaign Development

Industry Marketing Manager

Reevoo

Jan 2017 - May 2018 (1 year 4 months)

Expanded role to manage end-to-end campaign execution, developing go-to-market strategies and introducing Account-Based Marketing. Collaborated with Sales to support revenue growth through targeted demand generation.

Campaign Execution Account Based Marketing Demand Generation

UK Head of Marketing

Giosg

Jan 2018 - Jan 2018 (0 months)

Led the UK launch of a Finnish AI SaaS brand, developing go-to-market strategies and optimizing the global marketing function. Partnered with the CEO to redefine the company’s mission and brand positioning.

Go To Market Strategy Positioning Campaign Strategy Content Development

Marketing Communications Coordinator

Reevoo

Jan 2015 - Jan 2017 (2 years)

Managed a creative team to deliver high-quality marketing assets and led the launch of Reevoo’s redesigned corporate website, supporting international expansion with new brand identity.

Website Launch Brand Identity

Merchandising and Planning Graduate

Burberry

Jan 2014 - Jan 2015 (1 year)

Completed Burberry’s graduate scheme with rotations across various departments, gaining end-to-end product lifecycle experience and supporting commercial success through reporting and market analysis.

Product Lifecycle Management Market Analysis Reporting