Daniela Huaman
@danielahuaman
Marketing professional transitioning into sports management for social impact.
United KingdomWhat I'm looking for
With a decade-long career in marketing, I have honed my skills in transforming vision into action, fostering collaboration, and navigating challenges in dynamic environments. My journey has led me to pivot towards sports management, driven by a belief in the power of sport to create meaningful social change. Having played competitive sports throughout my life, I understand how it builds resilience and fosters community.
Currently enrolled in the FIFA Master program, I am eager to leverage my extensive marketing experience and fresh perspective to make a lasting impact in the sports industry. My previous roles at Thoughtworks and other organizations have equipped me with a robust skill set in strategic marketing, campaign management, and cross-functional collaboration, all of which I aim to apply in my new career path.
Experience
Work history, roles, and key accomplishments
Global Marketing Lead, Data and Analytics
Thoughtworks
Jan 2018 - Jan 2024 (5 years 11 months)
Promoted to lead and expand the emerging Data Services portfolio, building on the success in Enterprise Modernisation, Platforms, and Cloud. Developed a go-to-market strategy and partnered with senior technologists to market solutions to enterprise customers, leading to new commercial opportunities.
Global Marketing Lead, Enterprise Modernisation, Platforms, and Cloud
Thoughtworks
Jan 2021 - Jan 2023 (2 years)
Managed the global marketing transformation for Thoughtworks’ largest service line, developing a blueprint for go-to-market strategies. Launched Engineering Effectiveness, improving engineering performance and opening new commercial opportunities.
Senior Demand Marketing Manager, UK
Thoughtworks
Jan 2018 - Jan 2021 (2 years 11 months)
Owned and scaled Thoughtworks Live, transforming it into a key driver of brand positioning. Developed the UK’s first multi-step cross-sector campaign and led the application to The Valuable 500, enhancing the company's reputation in diversity leadership.
Industry Marketing Manager
Reevoo
Jan 2017 - May 2018 (1 year 4 months)
Expanded role to manage end-to-end campaign execution, developing go-to-market strategies and introducing Account-Based Marketing. Collaborated with Sales to support revenue growth through targeted demand generation.
UK Head of Marketing
Giosg
Jan 2018 - Jan 2018 (0 months)
Led the UK launch of a Finnish AI SaaS brand, developing go-to-market strategies and optimizing the global marketing function. Partnered with the CEO to redefine the company’s mission and brand positioning.
Marketing Communications Coordinator
Reevoo
Jan 2015 - Jan 2017 (2 years)
Managed a creative team to deliver high-quality marketing assets and led the launch of Reevoo’s redesigned corporate website, supporting international expansion with new brand identity.
Merchandising and Planning Graduate
Burberry
Jan 2014 - Jan 2015 (1 year)
Completed Burberry’s graduate scheme with rotations across various departments, gaining end-to-end product lifecycle experience and supporting commercial success through reporting and market analysis.
Education
Degrees, certifications, and relevant coursework
Daniela hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
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