Daniela Huaman

Promoted to lead and expand the emerging Data Services portfolio, building on the success in Enterprise Modernisation, Platforms, and Cloud. Developed a go-to-market strategy and partnered with senior technologists to market solutions to enterprise customers, leading to new commercial opportunities.

Managed the global marketing transformation for Thoughtworks’ largest service line, developing a blueprint for go-to-market strategies. Launched Engineering Effectiveness, improving engineering performance and opening new commercial opportunities.

Owned and scaled Thoughtworks Live, transforming it into a key driver of brand positioning. Developed the UK’s first multi-step cross-sector campaign and led the application to The Valuable 500, enhancing the company's reputation in diversity leadership.

Expanded role to manage end-to-end campaign execution, developing go-to-market strategies and introducing Account-Based Marketing. Collaborated with Sales to support revenue growth through targeted demand generation.

Led the UK launch of a Finnish AI SaaS brand, developing go-to-market strategies and optimizing the global marketing function. Partnered with the CEO to redefine the company’s mission and brand positioning.

Managed a creative team to deliver high-quality marketing assets and led the launch of Reevoo’s redesigned corporate website, supporting international expansion with new brand identity.

Completed Burberry’s graduate scheme with rotations across various departments, gaining end-to-end product lifecycle experience and supporting commercial success through reporting and market analysis.