At abra, I own strategic B2B e-commerce and SaaS programs from requirements through deployment. I’m managing a digital transformation for Coca-Cola IL, replacing a legacy ERP-based ordering system with an OroCommerce platform across three applications.
I coordinate API and ERP integrations, webhooks, and data flows between the commerce platform and back-office systems with engineering, QA, and client IT teams. I also use AI to organize project knowledge, accelerate PRD drafting, and identify development gaps.
At Nilus, I was the sole Product Manager for a B2B marketplace SaaS platform connecting global suppliers with local distributors. I redesigned the supplier portal, launched ML-based product recommendations, and automated manual operational processes.
At Dogiz, I led a B2C mobile app from concept to launch, covering user research, UX/UI direction, PRDs, sprint planning, and QA. I used feedback, telemetry, and product analytics to prioritize the backlog and track KPIs.
