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Danaé Martínez

@danamartnez

UX/UI Designer at Aspire Systems who designed financial products for LATAM and created web and mobile wireframes and user flows.

Mexico

Message

At Aspire Systems, I designed and communicated financial digital products for LATAM, including UX/UI proposals for web and mobile applications. I created presentations, wireframes, and user flows to support project definition.

At Principal, I supported UX/UI development for Investment Funds and Corporate Solutions. I researched user needs, developed personas, and designed usability tests for the app and website ahead of a new visual design.

At Grupo Salinas, I developed UX/UI flows for a PAX terminal used in Banco Azteca collections and an internal web portal. Across other projects, I worked on the ADO website and app, a training application for HOLCIM’s Master Builders, and digital design for web and marketing materials.

Experience

Work history, roles, and key accomplishments

UX/UI Designer

Aspire Systems

Nov 2024 - Jul 2026 (1 year 8 months)

Designed and communicated financial digital products for LATAM, including UX/UI proposals for web and mobile applications. Created presentations, wireframes, and user flows to support project definition and communication.

UX Research Wireframing User Flows Figma Adobe XD Presentation Skills Translation

UX/UI Designer

Principal

Jul 2022 - Aug 2024 (2 years 1 month)

Supported UX/UI development for Investment Funds and Corporate Solutions. Conducted industry research and interviews to identify key user personas, and designed usability tests for app and website before implementation of a new visual design.

UX Research User Personas Usability Testing User Flows Design Systems UI UX Best Practices

UX/UI Designer / Digital Designer

Grupo Salinas

Oct 2020 - Jul 2022 (1 year 9 months)

Developed UX/UI flows for a PAX terminal used in Banco Azteca collections and for an internal web portal. Created mass emails, communications, and presentations for corporate leaders and executives.

Adobe XD Photoshop Illustrator UI UX Bulk Email Presentation Skills

UI Designer

HOLCIM

Designed an application intended to provide basic studies/training for Master Builders. Created UI designs for class organization, schedules, itineraries, report cards, completed semesters, and badges.

Adobe XD Photoshop Illustrator UI Design

UX/UI Designer / Digital Designer

ADO

Developed UX/UI for the new ADO website and app across desktop, responsive, and app formats. Designed banners for the website, Google Play, and the App Store, and created a banner style guide.

Adobe XD Photoshop Illustrator UI UX Responsive Design Banner Design

Web / Digital Designer

SANKI

Maintained the corporate website, created mass emails, and coordinated events such as kick-offs, summits, and coffee breaks.

Photoshop Dreamweaver Illustrator Website Maintenance Bulk Email

Web / Digital Designer

DESICI

Created and maintained web pages for corporate ULIA and the National College of Dental Surgeons.

Adobe Dreamweaver Photoshop Illustrator Web Design Web maintenance

Digital Designer

PRIMER NIVEL

Designed social-media banners for a Grupo Modelo project and created Dreamweaver layouts for mini-sites.

Photoshop Illustrator Dreamweaver Social Media Banners Mini Sites

Digital Designer

NARANYA

Designed landing pages, mobile layouts, and promotional banners for projects including WeverGames, Librero, and Klozco. Supported basic marketing management and client communication.

Photoshop Illustrator Dreamweaver Landing Pages Mobile First Layouts Banner Design