Karina Berenice Cervantes Ramos

Designed UX/UI in Figma for AI-powered tools, including a blog tool and an RFx tool. Redesigned the company website and created marketing materials.

Worked on the Farmacias del Ahorro app and website, designing responsive, production-ready interfaces for digital commerce. Used and maintained design systems (Atomic Design) and collaborated with stakeholders, project managers, and developers.

Designed and launched 5+ responsive B2B and B2C marketing websites and landing pages, increasing conversion rates by 35%. Redesigned the Muérdago website end to end, improving information architecture and visual design, leading to a significant increase in form leads.

Led UX processes including user research, usability testing, wireframing, and hi-fi prototyping. Redesigned an internal employee app after interviewing 20 users, improving usability and practicality.

Redesigned screens for mobile apps, including a fintech app and a fitness-tracking app. Designed landing pages, websites, digital menus, and ebooks, and produced social media content, motion graphics, video editing, and print materials.

Worked as a graphic designer, creating visual content for various projects.

Ongoing UX/UI Design course at EBAC, started in 2024.

Completed SCRUM Certification from SCRUM Study in 2023.

Completed UX/UI Certification from Google in 2022.

Completed Belchor's in Graphic Design at Universidad Mexicana in 2020.

Completed Motion Graphics course at ESCENA in 2020.