Enrique Isaac Bernal Uribe

Actively seeking new opportunities in UX/UI and Product Design while collaborating on freelance projects and specializing in AI applied to design.

Designed information architecture, flows, and wireframes for the MVP of App Comerza, a banking app. Structured over 100 conversational flows for Banco Popular Dominicano's chatbot, integrating ChatGPT content and training the bot in Salesforce, improving response accuracy by 30%.

Participated in UX/UI design for Banco Azteca's rewards section, Santander GetNet's usability testing, and FEMSA Tenderos' internal product, including flows, mockups, and prototypes.

Led the creation of the UX/UI area, defining processes and collaboration. Designed new features for web and app based on user behavior analysis using Hotjar and Google Analytics, and developed a design system.

Designed UX/UI for corporate web developments for Walmart and Sam's Club, including flows, information architecture, wireframes, and mockups. Contributed to a design system and conducted field visits, increasing average ticket by 1.8%.

Designed UX/UI for Telcel and América Móvil applications and web systems, participating in discovery, definition, and prototyping. Applied Design Thinking and Scrum, conducted user research, benchmarking, and created wireframes, mockups, and prototypes.

Designed UX/UI for app, responsive web, and desktop, including information architecture, wireframes, mockups, and prototypes. Created design guidelines, landing pages, and executive presentations.

Managed the editorial project of the annual magazine, including layout and graphic styles. For web design, created flows, navigation maps, mockups in Illustrator and HTML, and coordinated with developers.

Pursued a degree in Graphic Design, focusing on visual communication and design principles.

Completed a course on Generative AI, covering tools like ChatGPT, Midjourney, and Runway.