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Julyana Andrade

@julyanaandrade

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I lead SEO, GEO and AEO strategies for scalable organic growth.

Brazil

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What I'm looking for

I'm looking to lead SEO, GEO and AEO strategy with clear processes, autonomy for specialists, and close collaboration across technical and marketing teams to grow organic acquisition and conversion.

At Grupo Ser Educacional, I coordinate SEO, GEO, AEO and content strategy across 14 WordPress and Strapi sites and blogs. I lead an in-house multidisciplinary team and freelance partners while working with Technology and Marketing on structural projects.

I took a blog from zero to 70,000 monthly sessions in 10 months and led technical SEO for a migration of six education portals without significant loss of indexing or organic authority. I also established audit routines and organic-performance dashboards for leadership.

I've spent more than 11 years connecting technical SEO, content architecture and conversion-focused editorial strategy. I'm expanding my work in AI-generated search experiences while pursuing an MBA in Neuroscience, Consumer Behavior and Marketing.

Experience

Work history, roles, and key accomplishments

SEO Coordinator

Grupo Ser Educacional

Apr 2022 - Sep 2026 (4 years 5 months)

Coordinated SEO, GEO, AEO and content strategy for 14 sites and blogs, leading an in-house team and managing freelance partners. Achieved 70,000 monthly sessions for a blog in 10 months and led technical SEO for a migration of 6 education portals.

SEO GEO AEO Content Strategy WordPress Strapi Screaming Frog SEMrush GA4 Google Search Console Looker Technical Audits Website Migration Team Leadership

Marketing Analyst

iDinheiro

Feb 2021 - Apr 2022 (1 year 2 months)

Managed on-page SEO and content marketing for a finance portal, owning the full content lifecycle from research to optimization. Aligned content with E-E-A-T guidelines and tracked performance via analytics.

SEO Content Marketing Keyword Research SERP Analysis On Page SEO Internal Linking E E A T Google Analytics Google Search Console

SEO Specialist

Independent / Freelance

Feb 2015 - Feb 2021 (6 years)

Provided SEO consulting and content production for mid-size and large companies, including technical audits, content planning, and freelance writing. Coordinated writers and reported on organic traffic ROI.