TS

Looking for a job

Tiago Santos

@tiagosantos7

I build SEO and content strategies that improve website performance.

What I'm looking for

I'm looking for opportunities to lead SEO, content, and CRO initiatives, using technical diagnostics, performance data, and content strategy to improve organic results.

I've built SEO and content strategies across Mkt4Edu and Educational Strategy, from planning and technical diagnostics to execution and performance monitoring.

At Mkt4Edu, I progressed from SEO Analyst to SEO & CRO Coordinator, leading content strategy, on-page optimization, content production, technical SEO adjustments, and CRO analysis.

I've created websites in HubSpot and WordPress and use Search Console, Google Analytics, SEMrush, and Screaming Frog to surface insights and improve results.

Earlier, at Zeca Propaganda, I produced social media content and developed advertising campaigns for TV, radio, and offline media. I hold a bachelor's degree in Advertising and Publicity and bring a content-led approach to SEO.

Experience

Work history, roles, and key accomplishments

ES

Current

SEO Analyst

Current

Educational Strategy

Jul 2021 - Present (5 years 2 months)

Held strategic meetings and relations with journalists, participated in audit creation, provided insights to improve results, monitored performance goals, and used advanced tools like Search Console, Google Analytics, SEMrush, and Screaming Frog.

SEO Google Search Console Google Analytics SEMrush Screaming Frog Audit Performance Monitoring Strategic Planning

MK

SEO & CRO Coordinator

Mkt4Edu

Sep 2017 - Jul 2021 (3 years 10 months)

Created content strategy, performed technical SEO diagnostics and adjustments, optimized on-page elements, produced content, built websites in HubSpot and WordPress, and conducted CRO analysis.

SEO CRO Content Strategy Technical SEO On Page SEO Content Production HubSpot WordPress Web Development

MK

SEO Analyst

Mkt4Edu

Jan 2017 - Sep 2017 (8 months)

Created and executed complete SEO strategies, covering the entire content area from planning to execution, including technical SEO.

SEO Technical SEO Content Strategy Content Planning Content Execution

ZP

Content Writer

Zeca Propaganda

Feb 2017 - Jul 2017 (5 months)

Produced content for social media, developed advertising campaigns for TV, created radio spots, and created campaigns for offline media.

Content Production Social Media Advertising Campaigns Radio Spots Offline Media

Education

Degrees, certifications, and relevant coursework

UT

University Tiradentes

Bachelor's, Advertising and Publicity

2014 - 2019

Bachelor's degree in Advertising and Publicity from University Tiradentes, completed in 2019.

BA

Bluearray Academy

SEO Manager Certification, SEO

Completed SEO Manager Certification and Technical SEO certification from Bluearray Academy.

SE

SEMrush

Content-Led SEO Exam, SEO

Completed Content-Led SEO Exam, SEO Toolkit Exam, and SEO Toolkit Course from SEMrush.

HA

HubSpot Academy

SEO Certification, Marketing

Completed multiple certifications including SEO Certification, Inbound Marketing, and HubSpot Solutions Partner Certification.

Tech stack

Software and tools used professionally

Google Analytics

Google Search Console

HubSpot

WordPress

SEMrush

Screaming Frog

Availability

Looking for a job

Location

Brazil

Authorized to work in

Salary expectations

20k+ BRL

Job categories

SEO Specialist Content Strategist CRO Specialist Content Writer

Interested in hiring Tiago?

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