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Dafna NimkovskyDN
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Dafna Nimkovsky

@dafnanimkovsky

Brand strategist at Drapers Fabrics, lifting Meta campaign ROAS from 16x to 25x through advertising and growth strategy.

Israel
Message

At Drapers Fabrics, I manage Meta advertising and account activity, increasing ROAS from 16x to 25x from August 2024 to August 2025. I also orchestrate SEO keyword research and growth strategies across Shopify and Google advertising.

As Brand & Marketing Manager at Drapers Fabrics, I managed a team of 3+ and developed the visual identity across digital touchpoints. The work contributed to a 78% increase in online sales for 2024, while Meta sales increased by 571%.

At Triumph & Disaster, I led digital brand campaigns across global markets and managed Amazon advertising. I also planned and designed weekly EDM newsletters, with sales through Klaviyo increasing by 245% year over year.

Through my womenswear brand, Daf Nimkovsky, I design and manage collection launches and develop brand identity across the website, print assets and social media. I bring together design and marketing to create purposeful brand experiences and growth strategies.

Experience

Work history, roles, and key accomplishments

FR
Current

Brand Strategist

Freelance

Aug 2024 - Present (2 years 2 months)

Managed Meta advertising campaigns and account management for Drapers Fabrics, increasing ROAS from 16x to 25x. Orchestrated SEO keyword research and growth strategies across Shopify and Google advertising.

RU

Digital Marketing Specialist

RUBY

Oct 2020 - Oct 2021 (1 year)

Managed Meta advertising account and created content for monthly campaigns. Designed weekly EDMs in Mailchimp and performed in-house studio photography and editing.

Education

Degrees, certifications, and relevant coursework

MR

Mark Ritson

MiniMBA in Marketing, Marketing

MiniMBA in Marketing program.

Auckland University of Technology logoAT

Auckland University of Technology

Bachelor of Design, Fashion

Bachelor of Design with a major in Fashion and a minor in Creative Entrepreneurship.

Epsom Girls Grammar School logoES

Epsom Girls Grammar School

NCEA Level 1, 2 & 3, NCEA

Grade: Endorsed with Excellence

Completed NCEA Levels 1, 2, and 3 with Excellence endorsement.

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