As a Brand & Visual Identity Designer, I develop brand identities and creative direction for businesses across travel, lifestyle, marine, and F&B. I translate business goals into clear, cohesive visual experiences.
I create visual systems and digital assets across brand touchpoints, including websites and social media.
At Mandarina Blue, I led styling and visual direction for runway events, cultural shows, and commercial campaigns. I also styled Grammy-winning group El Septeto Santiaguero for their 25th Anniversary ceremony and public appearances.
I founded Ayfer, an independent fashion brand, and developed it from concept through production and retail. I directed its design, branding, campaign styling, seasonal collections, positioning, e-commerce, and promotion.
