Dachi Gordiashvili

Founded and operated a COD ecommerce brand selling home goods, managing the full stack from China-based product sourcing through 3PL fulfillment and Meta ad acquisition. Built and launched a Shopify-based storefront with a custom Lovable/Supabase backend, engineering a purchase flow that lifted conversion rate from 4% to 9%.

Managed two Meta ad accounts for a digital subscription product, overseeing full-funnel campaign strategy. Scaled a new account from $3K to $10K daily spend within two weeks while hitting target CPA.

Scaled Meta campaigns for an ad account with $60K–$100K monthly budget, consistently achieving a 3.6 ROAS based on subscription LTV. Coordinated 30+ influencer partnerships each month, generating 60+ pieces of content for paid campaigns.

Designed and launched a Shopify website, achieving a 4.7% conversion rate. Led digital marketing efforts, implementing Facebook and TikTok ads that boosted sales by 42% compared to organic channels, while maintaining a 30% profit margin.

Developed and maintained relationships with 3 key suppliers and inspection partners, conducting quarterly reviews to ensure compliance with quality standards. Managed product listings and optimized content, keywords, and images for higher search rankings and conversion rates.

Developed a comprehensive business plan for a hypothetical start-up. Led a team project to analyze and optimize the supply chain operations of a local pharmaceutical business.

Completed the Introduction to Social Media Marketing certification, covering the landscape of traditional, digital, and social media marketing.

Completed the Digital Marketing & E-commerce certification, covering digital marketing, email marketing, Google Ads, campaign management, and marketing.