Open to opportunities

Ирина Зайцева

@0003077

Digital Marketologist and e-commerce specialist using data-driven ROI marketing to grow marketplaces and increase conversions.

Georgia

Message

What I'm looking for

I’m looking for a role where I can use sales data, SEO, and A/B testing to drive ROI, improve conversion rates, and scale marketplace growth—while collaborating closely with designers and devs to refine listings, checkout, and messaging.

I bring 6+ years of hands-on e-commerce marketplace expertise, delivering ROI-focused digital marketing strategies that maximize growth and conversions. Recently, I salvaged a product launch despite a 4x cost spike, rebuilt product pages and checkout flow, and ran 50+ influencer campaigns end-to-end.

At SKINMAG, I doubled annual brand revenue year-over-year by optimizing campaigns and listings—raising CTR from 3% to 7.5%+ and driving over 50% growth through new SEO keywords and A/B tests. I’m analytical with sales data (MPStats, Yandex Wordstat, marketplace reports), inventory forecasting, and KPI tracking, while staying creative in content, labels, and stakeholder-friendly execution.

Experience

Work history, roles, and key accomplishments

Marketplace Manager

SKINMAG

Jul 2022 - Sep 2025 (3 years 2 months)

Doubled annual brand revenue year-over-year through campaign and listing optimization, including running 100+ ad campaigns and raising CTR through creative testing. Rewrote product listings, performed SEO keyword research, conducted ABC analysis to refocus spend, and launched/scaled 50+ products on Wildberries.

Marketplace Management Campaign Optimization Product Listing Optimization Ad Campaign Management Creative Testing CTR Optimization Keyword Research A B Testing Wildberries performance reporting Article Writing

Marketplace Manager

Sad Radosti

Aug 2020 - Oct 2022 (2 years 2 months)

Built a stable supply chain to keep Wildberries stock available year-round by guiding pricing with unit economics and timing promotions to avoid stockouts during peak demand. Redesigned packaging for fragile items, fixed labeling errors, and inspected incoming deliveries to enforce quality standards.

Supply Chain Management Wildberries Operations Unit Economics Stockouts Labeling And Inventory Accuracy Quality Control Inventory Troubleshooting

Blogger

Instagram

Oct 2020 - Feb 2022 (1 year 4 months)

Published 80+ marketplace update posts and hosted live broadcasts covering Wildberries, Ozon, and Yandex Market. Advised sellers, set up Wildberries and Ozon accounts, and led live Q&A and a webinar on Pruff.me to address common marketplace problems.

Wildberries Ozon Yandex Market Updates Seller Advisory Account Setup (Wildberries Audience Engagement