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pbt farooq

@daanishshehzadg

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I grow e-commerce revenue through performance marketing across Google, Meta, and Amazon.

India

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I've managed Google, Meta, and Amazon campaigns at KATALYSST, overseeing ₹1–1.5L in daily ad spend and driving ₹4 Crore in combined monthly revenue for premium beauty brands including SKIN1004, TIRTIR, and RevitaLash.

I maintain 6–7% TCOS while managing full-funnel growth across Amazon listings, Shopify storefronts, SEO, and influencer PR collaborations.

Previously at ALL-IN-ONE HOSPITALITY, I reduced CPC by 80% through continuous Google Ads and Meta campaign optimization. I used SEO, paid funnels, social media, Google Analytics, Search Console, and Meta Business Suite to generate qualified leads and improve ROAS.

My experience also includes managing $50,000 monthly ad budgets at Insueta, collaborating on high-converting creative, and using competitor analysis and market research to uncover growth opportunities.

Experience

Work history, roles, and key accomplishments

Google Ads and Meta Ads Specialist

KATALYSST

Jan 2026 - Jun 2026 (5 months)

Managed multi-channel ad campaigns (Google, Meta, Amazon) at ₹1–1.5L/day spend, driving ₹4 Crore combined monthly revenue. Maintained 6–7% TCOS across premium beauty brands including SKIN1004, TIRTIR, RevitaLash & more.

Google Ads Meta Ads Amazon Ads Campaign Optimization SEO Influencer Marketing

Digital Marketing and SEO Specialist

ALL-IN-ONE HOSPITALITY

Apr 2025 - Nov 2025 (7 months)

Reduced CPC by 80% and significantly improved ROAS through continuous Google Ads & Meta campaign optimization. Generated qualified leads via SEO, paid funnels, and social media, achieving strong conversion rates and ROI growth.

Google Ads Meta Ads SEO Google Analytics Meta Business Suite Campaign Optimization

Digital Marketer

Insueta

Jul 2024 - Feb 2025 (7 months)

Managed $50,000/month ad budgets, delivering consistent measurable growth for clients across paid channels. Collaborated with design and content teams to produce high-converting creatives aligned with audience insights.

Paid Advertising Budget Management Market Research Campaign Strategy