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Cynthia F

@cynthiaf

Strategic People Consultant using workforce analytics and change design to deliver transformation across public and non-profit sectors.

Singapore

Message

What I'm looking for

I’m looking for a role where I can lead workforce planning and organizational design, turn HR data into actionable insights, and drive measurable change with strong stakeholders—ideally in mission-driven public or nonprofit environments.

I’m a Strategic People Consultant with 4 years of experience driving complex transformation across government and non-profit sectors. I’m recognized for strong stakeholder engagement skills, creative thinking, and data-driven solutions.

As a Senior Consultant at Ernst & Young (EY), I’ve led workforce reviews and future forecasting, including a national workforce review of Science, Technology and Engineering sector roles and skills across Singapore’s public sector. I’ve designed operating models and organisational structures, built strategic workforce plans spanning multiple government departments, and conducted strategic organisational redesign—always pairing design work with practical change management plans.

I also translate people insights into action: I developed employee engagement insights and recommendations for over 40 Singapore Government entities, produced organisational health assessment reports for 29 non-profit organisations, and supported national initiatives through impact assessments and statistical analysis. Earlier, I strengthened my HR foundation through talent acquisition work at Great Eastern and internship recruitment and HR database/knowledge management support at Henkel, and I now bring Prosci Change Practitioner training to every engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Consultant

Current

Ernst & Young

Jul 2022 - Present (3 years 11 months)

Conducted a national workforce review of Science, Technology and Engineering roles to support future forecasting and strategic priorities for Singapore’s public sector. Led organisational and workforce redesign initiatives across government and non-profit clients, including operating model design across 3 entities and workforce planning across 15 and 8 departments.

Strategic Workforce Planning HR Data Analytics Operating Model Design Role Redesign Change Management Stakeholder Management Corporate Volunteerism Program Management

Human Resources Assistant

Great Eastern

Jan 2021 - Feb 2022 (1 year 1 month)

Developed and implemented a targeted talent acquisition strategy using multiple channels, and created an SOP guidebook to standardise future recruiting. Produced employer branding social media content to improve candidate engagement and reach.

Talent Acquisition Strategy LinkedIn Recruiter Career Fairs Employer Branding Social Media Content Candidate Engagement

Human Resources Intern

Henkel

Aug 2021 - Jan 2022 (5 months)

Coordinated internship recruitment efforts across hiring managers and universities to meet departmental hiring needs. Built a knowledge management system for invoices and sensitive employee documents, and maintained HR databases supporting payroll and internal communications.

Knowledge Management Document Management Payroll Support Employee records management HR Operations Invoicing

Deputy Project Leader

Conjunct Consulting

Led pro-bono consulting engagements for non-profits focused on strategic planning and impact evaluation. Supported project delivery through structured analysis and stakeholder engagement.

Strategic Planning Impact Evaluation Pro Bono Project Leadership Stakeholder Engagement Requirements Gathering Program Assessment