Open to opportunities

Curtis Hale

@curtishale

Message

Head of Product and UI/UX leader building strategy-driven brands and digital platforms.

United States

Message

What I'm looking for

I’m looking to lead product and UX/UI with strategic clarity—building teams, shipping measurable platforms, and turning complex stakeholder needs into engaging experiences that drive loyalty, growth, and operational efficiency.

I’m a Creative Director and UI/UX leader with 20+ years of experience building brands, products, and digital systems at the intersection of strategy, design, and technology. I’ve co-founded and grown a Dallas-based creative agency for 16 years, directing hundreds of brand, digital, and product engagements across national enterprises and emerging startups.

In my current role as Head of Product at Tronic (2023–present), I define product strategy, assemble teams, and lead UX and UI development for both a consumer-facing application and a parallel brand management console. I’ve driven measurable outcomes—50% improvement in project delivery speed, 25% reduction in manual task load using AI-driven tools, and a 50% increase in user engagement—while launching two products (including a platform currently in beta).

Previously, I co-founded and led The Old State (2007–2023), directing UX strategy, information architecture, and interface design for 100+ websites and digital applications, and delivering results like Lucky Strike’s Denver reopening exceeding revenue goals by 13.5%. I also led product development for Governor.io (2015–2023), evolving an internal CMS into a commercially available platform supported by QA and cross-functional partnerships.

Experience

Work history, roles, and key accomplishments

Current

Head of Product

Current

Tronic

Jan 2023 - Present (3 years 5 months)

Defined product strategy for Tronic Play and Tronic Studio, building the UX/UI team and roadmap from discovery through shipping. Improved project delivery speed by 50%, reduced manual design workload by 25%, increased user engagement by 50%, and launched two products now in beta with four active clients.

Product Strategy UX UI Design Design Systems User Research Prototyping Cross functional Leadership Agile Delivery Product documentation

VP of Product Development

Governor.io

Jan 2015 - Jan 2023 (8 years)

Led product development of Governor.io, evolving an internal CMS into a commercially available platform serving external paying clients. Directed UX for intuitive admin workflows, managed a team of four designers/developers, deployed the platform for enterprise client work, and improved reliability through QA and cross-functional partnerships.

Product Development CMS UX UI Design Workflow Design Roadmapping Team Leadership QA Testing Prototyping Stakeholder Management Reliability

Co-Founder & Creative Director

The Old State

Jan 2007 - Jan 2023 (16 years)

Co-founded and scaled a Dallas-based creative agency over 16 years, leading brand, digital experience, and UX across hundreds of engagements. Delivered measurable outcomes including Lucky Strike’s +13.5% revenue versus goals, Musume’s 34% guest reconversion rate and +22% online reservations growth, and a 120-screen interactive installation using 980 educational games shipped on time and still runn

Creative Direction Brand Strategy UX Strategy Information Architecture Visual Design Digital Product Design Client Leadership Performance Analytics Driven Iteration Stakeholder Management

Art Director

OneFastBuffalo

Jan 2005 - Jan 2007 (2 years)

Led art direction and visual concepts across digital, print, and campaign work for regional and national clients. Directed layout and production, collaborated with designers and copywriters, and facilitated client review sessions to drive approvals.

Art Direction Visual Design Campaign creative Print Production Client Presentations Cross Functional Collaboration Creative Production Design Facilitation

Education

Degrees, certifications, and relevant coursework

Texas Tech University

Bachelor of Fine Arts, Design

Grade: GPA: 3.9/4.0

Earned a Bachelor of Fine Arts in Design from the College of Visual & Performing Arts, graduating with a 3.9/4.0 GPA and highest-ranking graduate recognition.