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César Achón

@csarachn

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I build automated BI solutions and sales-force analytics for commercial decision-making.

Paraguay

Message

At CASA BOLLER S.A., I coordinate pharmaceutical sales-force excellence by aligning targeting, visit plans, commercial priorities, and market potential. I track CRM execution metrics, improve physician data quality, and calculate commissions for payroll.

Previously at CASA BOLLER, I developed and automated business intelligence solutions with Power BI, Excel, SQL, Python, KNIME, and n8n. I built ETL processes integrating SAP HANA, SharePoint, PostgreSQL, CRM, and external market data to support commercial decisions.

At UNION S.R.L., I provided analytical information to commercial and export teams, creating automated Power BI and Excel visualizations for campaign and sales objectives. I also supervised data consistency, ETL processes, distributor connections, and market opportunity analysis.

My earlier marketing and trade marketing work gave me direct experience with market analysis, budgets, campaign execution, brand visibility, commercial agreements, and sales-force support across pharmaceutical, modern, traditional, and indirect channels.

Experience

Work history, roles, and key accomplishments

Current

Sales Force Excellence Coordinator

Current

Casa Boller S.A

Jul 2026 - Present (3 months)

Coordinate and monitor the pharmaceutical sales force, aligning targeting, visit plans, and commercial priorities. Track field execution and KPIs through CRM data, manage physician-universe validation, and calculate sales-force commissions.

CRM Salesforce Management KPI Tracking Data Quality Commission Calculation

Senior Business Intelligence Analyst

Casa Boller S.A

Mar 2025 - Jul 2026 (1 year 4 months)

Developed and automated Business Intelligence solutions using Power BI, Excel, Power Query, Power Pivot, DAX, SQL, Python, KNIME, and n8n. Built ETL processes and integrated SAP HANA, SharePoint, PostgreSQL, CRM, and external market data sources.

Power BI Excel Power Query Power Pivot DAX SQL Python KNIME N8n ETL SAP Hana SharePoint PostgreSQL CRM

Marketing Coordinator

Casa Boller S.A

Jan 2024 - Mar 2025 (1 year 2 months)

Created strategies to retain customers and attract new buyers with specific campaigns in the pharma sector. Controlled marketing budgets, conducted market analysis, and implemented ATL and BTL campaigns.

Marketing Strategy Campaign Management Budget Management Market Analysis ATL BTL Pharmaceutical

Business Intelligence Manager

Union S.R.L

Jan 2023 - Jan 2024 (1 year)

Provided analytical information to the commercial department and created automated interactive visualization tools in Power BI and Excel. Monitored data connections with external distributors and performed ETL processes.

Power BI Excel ODBC ETL Data Analysis Datasur Penta

Trade Marketing Manager for Direct and Indirect Channels

Union S.R.L

Nov 2022 - Jan 2023 (2 months)

Conducted market analysis and identified opportunities. Communicated campaigns, organized promotional materials, managed inventory, and analyzed market share.

Trade Marketing Market Analysis Promotional Materials Inventory Management Market Share Analysis

Trade Marketing Manager for the Direct Channel

Union S.R.L

Jan 2022 - Dec 2022 (11 months)

Performed market analysis and identified opportunities. Communicated campaigns, organized promotional materials, managed inventory, and analyzed market share.

Trade Marketing Market Analysis Promotional Materials Inventory Management Market Share Analysis

Trade Marketing Assistant

Distribuidora del Paraguay S.A

Sep 2019 - Jan 2022 (2 years 4 months)

Conducted market analysis and identified opportunities. Organized promotional materials, managed inventory, and controlled commercial agreements with modern channel clients.

Trade Marketing Market Analysis Promotional Materials Inventory Management Commercial Agreements