At Way.com, I lead marketing design across digital campaigns, brand communications, advertising, and business initiatives. I translate marketing objectives and stakeholder requirements into visual concepts and campaign assets.
At RR Donnelley Global Outsourcing, I led integrated creative campaigns for Fortune 500 clients across digital, display, social media, and media platforms. I created static, motion, and video assets while maintaining brand compliance.
I also developed digital style guides and design systems for consistent, scalable creative production. By collaborating with global stakeholders and production teams, I helped streamline creative workflows and reduce design errors by 20%.
I use Figma AI, ChatGPT, and Claude to support ideation and creative iteration. Earlier, at Star Vijay Television, I conducted audience research and coordinated visual requirements for reality shows.
