sanjeev kumar

I lead a 30-person creative function at an AI-powered performance creative platform, spanning strategy, AI art, design and video editing. I own creative strategy, team structure, hiring, performance management, promotions, resource planning, quality and delivery.
Selected impact since October 2025:
• Scaled the function from 6 people and one pod to 30 people across six specialised pods
• Expanded

Founded and led an independent creative business combining brand thinking with performance creative. Built a 20+ client roster across healthcare, fintech, education, enterprise and consumer categories, reaching ₹90 lakh in peak annual revenue.
Selected impact:
• Reduced CAC for a healthcare business from ₹500 to ₹75 (85%)
• Built and led strategy, design, video and production capabilities
• Create

Assumed Brand Director responsibilities from February to July 2023 alongside my continuing Creative Director position. This was an expanded concurrent mandate within the same company—not a promotion or a separate job.
Extended ownership beyond creative execution into overall brand direction, ensuring consistency across marketing, product communication, campaigns and internal creative delivery.

Led creative strategy and delivery across brand, digital, social, product marketing and video for an education technology business.
Built and led the internal creative team, establishing workflows, review standards and production processes. Partnered with marketing, product and leadership teams to translate school and user insights into brand and communication decisions. Developed in-house video c

As Creative Head, I led the development and implementation of Licious’s brand system across packaging, website and app, retail, photography, campaigns, motion design and performance creative.
Selected scope and impact:
• Managed approximately ₹4 crore in annual creative and production budgets, including ₹1.7 crore in vendor expenditure
• Defined and directed the brand’s photography system through

Concurrent dual-hat responsibility within the FCB group; this was not a separate outside full-time role.
Alongside leading Digital FCB, I headed the Bushfire specialist team and helped grow it from an early-stage unit to approximately ₹2 crore in annual revenue.
• Led creative strategy, pitches and end-to-end delivery
• Built and managed a multidisciplinary team across design, copy and video
• Won

Led the digital creative function within FCB while simultaneously heading Bushfire Marketing, an affiliated specialist team. Managed a combined team of approximately 10 designers, copywriters and video editors across the two units.
• Led creative strategy, client presentations and end-to-end delivery across brand campaigns, digital experiences, films and UI/UX
• Balanced the operating rhythms of a

Moved from the Art Lead team into a dedicated UI/UX role in July 2016, creating a clear internal career transition rather than overlapping positions.
• Led interface and interaction design for digital products
• Developed accessible experiences, including work designed for visually impaired users
• Collaborated with product, development and marketing teams to balance usability, business needs and

Led art direction and creative execution for integrated campaigns across travel, financial services, consumer technology and FMCG.• Delivered award-winning brand and digital work recognised with 14 awards across four international award programmes, including Grand Prix, Gold, Silver and Bronze honours• Managed creative responsibilities across multiple enterprise accounts and cross-functional teams

Led high-impact campaigns for Britannia Good Day, Nalli, and Aashirvaad, enhancing brand presence through targeted photo shoots, TVCs, and innovative microsites.
Fostered direct client engagement, streamlining communication and integrating feedback into creative strategies.
Managed project timelines and resources efficiently, ensuring the art team's productivity and the success of deliverables.

♣ Worked closely with Ogilvy hubs in Shanghai, London, Spain and delivered various retail shopper marketing design projects for SC Johnson.

Worked on various campaigns

♣ Handled photo shoots, and TVCs
♣ Communicated directly with clients, with ideation and queries.

Launched Uninor second phase campaign in chennai
Only art director handled all print campaigns for uninor

♣ Handled photo shoots, and TVCs
♣ Communicated directly with clients, with ideation and queries.

Worked as Junior Visualiser at Ogilvy & Mather.

Issued Mar 2023

Issued Jul 2016