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Cosmin CretCC
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Cosmin Cret

@cosmincret

I design scalable B2B SaaS products that turn complex workflows into intuitive experiences.

Romania
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What I'm looking for

I'm looking to design scalable B2B SaaS products with close Product and Engineering collaboration, where I can simplify complex workflows, build strong design systems, mentor designers, and create meaningful user and business value.

At Market Genie, I lead end-to-end design for a B2B SaaS analytics platform that turns automotive operational data into actionable insights, while building its Design System and marketing website. I also designed Jarvis at Left Lane Auto, simplifying operations, customer relationships, marketing, business intelligence, and AI-powered call analysis into one cohesive platform.

Over more than 20 years, I've built products, brands, and design teams across startups, enterprise software, independent media, nonprofits, publishing, and academia. From founding-team work at ShoutOut and PressOne to leading design at Upkey and teaching at Babeș-Bolyai University, I connect user research, UX strategy, prototyping, and cross-functional collaboration to create scalable products people enjoy using.

Experience

Work history, roles, and key accomplishments

Market Genie logoMG
Current

Product Designer

Jan 2023 - Present (3 years 7 months)

As the sole Product Designer at Market Genie, I lead the end-to-end design of a B2B SaaS analytics platform that helps automotive service businesses transform operational data into actionable business insights. Working at the intersection of customer needs, business strategy, and technology, I shape the product from discovery through delivery, collaborating closely with Product, Engineering, and s

Left Lane Auto logoLA

Senior Product Designer

Jan 2024 - Jul 2026 (2 years 6 months)

As the primary Product Designer for Jarvis, Left Lane Auto's flagship B2B SaaS platform, I designed complex workflows that helped automotive service businesses manage operations, customer relationships, marketing, business intelligence, and AI-powered call analysis within a single product.

Working closely with Product, Engineering, and business stakeholders, I transformed operational complexity

ShoutOut logoSH

Head of Design

Jan 2022 - Mar 2024 (2 years 2 months)

As a founding team member at ShoutOut, I helped transform an idea into a market-ready product by shaping its product vision, visual identity, and user experience from day one. Joining at the earliest stage gave me the opportunity to define not only what the product looked like, but also how Design contributed to the company's growth.

I established and led the design function while remaining deep

Upkey logoUP

Head of Design

Aug 2021 - Dec 2022 (1 year 4 months)

As Head of Design, I joined Upkey to transform the product experience, helping evolve the platform into a more intuitive, engaging, and scalable solution for Gen Z students and early-career professionals.

Partnering closely with the CEO, Product Managers, Engineering, and Marketing, I led the redesign of the core platform, key user journeys, and marketing experiences. In a fast-paced Series A en

Yonder logoYO

Senior UI/UX Designer

Apr 2021 - Dec 2021 (8 months)

I joined Yonder as part of a strategic initiative to transition a critical enterprise product from a US-based team to a newly established product organization in Romania. My role was to lead the local design effort, ensuring a smooth knowledge transfer while building the foundation for a sustainable and self-sufficient design practice.

Working closely with Product Owners, Engineering, and busine

Babes-Bolyai University logoBU

Associate Lecturer

Sep 2012 - Dec 2020 (8 years 3 months)

As an Associate Lecturer in the Department of Cinematography and Media, I taught undergraduate and master's courses in Video Editing for Cinematography and Transmedia, combining academic instruction with over two decades of professional experience in design and digital media.

Beyond teaching, I developed course materials, mentored students through practical projects, and supervised film productio

PressOne Media, RomaniaOne logoPR

Product Designer

Jul 2015 - Jun 2020 (4 years 11 months)

I was part of the founding team that launched PressOne, helping shape the company's brand, visual identity, and digital presence from day one. As the sole designer, I established the visual language across the organization, designing the brand identity, websites, digital products, and both print and digital publications that supported PressOne's mission of delivering high-quality, long-form journa

Freelancer logoFR

Independent Design Consultant

Jan 2009 - Aug 2015 (6 years 7 months)

As an independent Design Consultant, I partnered with startups, small businesses, nonprofits, and international organizations to create impactful digital and brand experiences across a wide range of industries.

My work spanned branding, graphic design, UI/UX design, website design, WordPress development, multimedia production, and marketing communications. Working directly with clients from disc

4D Ministries logoDM

Creative Director

Jan 2010 - Jan 2015 (5 years)

As Creative Director, I led the creative direction and visual communication for an international nonprofit organization, ensuring a consistent and engaging brand presence across digital, print, and live experiences.

Working closely with organizational leadership and cross-functional teams, I developed branding, websites, marketing campaigns, presentations, print materials, social media content,

New Hope International logoNI

Graphic Designer

Jul 2000 - Jul 2010 (10 years)

As a Graphic Designer, I was responsible for creating a wide range of print publications and visual communication materials, including books, magazines, brochures, educational resources, and promotional collateral. Working in a collaborative publishing environment, I focused on transforming content into clear, engaging, and professionally crafted designs.

This role gave me a strong foundation in

Brandstorm logoBR

Co-Founder & Brand Designer

Jan 2005 - Dec 2006 (1 year 11 months)

As Co-Founder and Brand Designer at Brandstorm, I partnered with businesses and organizations to build memorable brands that aligned strategy with visual identity. From early-stage startups to established companies, I helped clients define who they were, how they communicated, and how they connected with their audiences.

My work included brand strategy, logo design, visual identity systems, mark

Babes-Bolyai University logoBU

Assistant Lecturer

Jan 2001 - Dec 2001 (11 months)

Faculty of Political, Administrative and Communication Sciences, Babeș-Bolyai University

As an Assistant Lecturer in the Department of Journalism, I taught courses in Graphic Design and Desktop Publishing, helping students develop the visual communication and production skills essential for print and digital media.

Alongside teaching, I prepared course materials, guided practical assignments,

Education

Degrees, certifications, and relevant coursework

Babeș-Bolyai University logoBU

Babeș-Bolyai University

Master's degree, Interactive Multimedia

2009 - 2011

Master's degree in Interactive Multimedia from Babeș-Bolyai University.

BU

Babes-Bolyai University

Master's degree, Interactive Multimedia

2009 - 2011

UC

Universitatea de Artă și Design din Cluj-Napoca

Bachelor of Arts (B.A.), Graphic Design

1997 - 2002

UC

Universitatea de Artă și Design din Cluj-Napoca

Bachelor of Arts, Graphic Design

1997 - 2002

Bachelor of Arts in Graphic Design from the University of Art and Design in Cluj-Napoca.

Tech stack

Software and tools used professionally

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