Alex Ionescu

Leads designers across product areas and guides the design system team, aligning reusable patterns and components across a PLM platform. Partnered with product and engineering leaders to shape product direction and defined a navigation redesign that 78% of SMB customers wanted to adopt.

Conducted navigation research and developed the first iteration of a new information architecture for a PLM platform, progressing from individual contributor to Lead Product Designer.

Designed software for retail analytics and media clients, including NielsenIQ, Informa, and Dye & Durham. Defined the architecture for an Informa Markets design system serving 80+ branded websites, delivering 600+ tokenized components and reducing build time from months to days.

Designed a medical residency exam platform used by 53,000 students and a 3D anatomy platform used by 44,000 people, taking both products from concept to end-to-end experiences. Designed internal marketing tooling that reduced marketing costs by 30%.

Reworked the end-to-end experience of an events product for business and consumer customers, including automated email flows.

Worked in software quality assurance, developing a focus on edge cases and system behavior that informs subsequent product design work.