Open to opportunities

Alexandru Dumitrescu

@alexandrudumitrescu1

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Experienced digital creator and UI/UX & graphic designer with 20+ years crafting impactful visual experiences.

Romania

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What I'm looking for

I’m seeking a creative role where I can lead design initiatives, work cross-functionally, contribute to branding and UX, and continue growing in product and visual design.

I’m a digital creator and UI/UX & graphic designer with over 20 years of experience in visual arts, from graphic design, photography and video production to web design, product marketing and UI/UX. I collaborate with professional teams to create beautiful, user-centered experiences that help people.

My roles have ranged from Marketing Specialist to Senior Graphic Designer, where I led design teams, contributed to rebrands, implemented brand guidelines, and optimized marketing campaigns through research, A/B testing and performance analysis.

I’m a fast learner driven by curiosity and problem solving, skilled in visual and UI design, prototyping, design systems and production workflows, and I focus on creating strategic, polished work that supports marketing, sales and product goals.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Novarion

Jun 2021 - Nov 2023 (2 years 5 months)

Managed marketing campaigns, analyzed performance and led A/B testing to optimize website conversion rates and audience targeting across channels.

Campaign Optimization A B Testing Analytics Email Marketing Content Marketing Conversion Rate Optimization

Senior Graphic Designer

Teach Away

Jan 2014 - Jul 2020 (6 years 6 months)

Led visual design and rebrand efforts, supervised a small design team, and coordinated production of print and promotional materials to support marketing and sales.

Branding Visual Design Team Supervision Print Production Marketing Collateral Project Coordination

Marketing Assistant

Expertarom Food Ingredients

Mar 2012 - Mar 2014 (2 years)

Created packaging and promotional design, conducted industry research, produced infographics and copy for campaigns, and supported marketing event execution.

Packaging Design Infographics Copywriting Market Research Promotions And Campaigns Content Creation

Graphic Designer

Hilton Hotels & Resorts

Mar 2009 - Jul 2012 (3 years 4 months)

Implemented Hilton brand guidelines across hotel departments, produced branded materials and improved workflow for consistent brand usage and promotional support.

Brand Implementation Graphic Design Print Production Project Management visual communication

Education

Degrees, certifications, and relevant coursework

Lucian Blaga University

Bachelor's Degree, Journalism

2001 - 2006

Activities and societies: Researching and analyzing marketing trends; planning and overseeing marketing campaigns; optimizing automation and lead-nurturing through email, content, events, and social channels.

Completed a Bachelor's degree in Journalism, focusing on research and analysis of marketing trends and communications.