Alexandru Năstase
@alexandrunstase
I build scalable product systems and pixel-perfect digital experiences.
What I'm looking for
At Nullwest, I lead product design across internal products and client engagements, turning stakeholder conversations into user flows, wireframes, high-fidelity UI, prototypes, implementation notes, and clear delivery tickets.
I've built and extended design systems at Trakt.tv and aleno, establishing reusable components, interaction libraries, navigation models, and consistent digital experiences across web, mobile, and TV applications. I work closely with engineering on logic, data flows, API-driven states, edge cases, handoff, and design QA until the build matches the Figma file.
Previously, I contributed to visual language and custom typeface work at Google and Fitbit, collaborating across Bucharest and San Francisco teams. My background also includes branding, identity, print, editorial, web, mobile applications, and experimental environments.
With over two decades in design, I bring design-engineering execution and PM-style delivery to ambiguous product work—prioritizing what matters, aligning teams, and keeping pixels aligned.
Experience
Work history, roles, and key accomplishments
I lead product design across multiple projects: internal products & client engagements, managing timelines, scope, and pixel-perfect delivery.
Building in tandem multiple Design Systems for both stakeholders to insure system-level consistency through reusable components/patterns and pragmatic design decisions, which of are based on the project constraints(let's not go off rails now).
Partnering
Design Systems
Product Design
Branding
Mobile Apps
TV Apps
Web Apps
+ Evolve and extend the existing digital experience inside of the Aleno app.
+ Lead and conduct user research efforts to gain insights and understand user needs.
+ Prototype and test design directions to validate their effectiveness and user satisfaction.
+ Establish a consistent navigation model to ensure seamless user journeys.
+ Create an interactions library to provide a standardized set of us
+ Collaborate with both Bucharest and San Francisco teams to ensure effective communication and coordination across locations.
+ Assist the Product Design team in creating assets, conducting testing, and implementing design solutions.
+ Contribute to extending the company's visual language by developing new design elements, patterns, and components.
+ Design and develop custom typefaces to enhance
+ Collaborate with both Bucharest and San Francisco teams to ensure effective communication and coordination across locations.
+ Assist the Product Design team in creating assets, conducting testing, and implementing design solutions.
+ Contribute to extending the company's visual language by developing new design elements, patterns, and components.
+ Design and develop custom typefaces to enhance
Worked as Senior Visual Designer at Fitbit.
Direct collaboration with Product Managers for a good understanding of business objectives and user needs also helping to identify the functionality and content of products.
Conducting strict competitive & data analysis also research with a design point of view in order to determine user habits, motivations & market opportunities.
Conducting human-centered design sprints to identify and iterate
+ App Design
+ Brand Assets Management
+ Print Design & Assets
+ Collaborate with project managers and developers to create travel software user interface designs in an agile environment.
+ Improve overall usability ok existing wireframes and translate to design.
+ Design and maintain cross-platform applications.
+ Design and sustain extensible and responsive designs and layouts for the Passenger1 web application.
+ Design sales materials and maintain brand a
Helping a government program called GovITHub to develop a unified style guide for its upcoming web applications and projects.
Head of Design Department (Collaborative Position)
Jul 2016 - Sep 2016 (2 months)
+ Applying conceptual thinking to generate ideas, visuals and other design services across multiple digital mediums (web, mobile, tablets, infographics, events, mediums, branding, editorials, campaigns and so on).
+ The production of sketches, drafts for visualizing ideas and concepts.
+ Understanding marketing initiatives, strategic positioning and target audience.
+ Cooperating with the design t
Creates visually appealing designs for platforms like websites and mobile apps focusing on conceptualizing and executing design ideas that align with brand identity.
Ensuring designs are user-friendly and meet the needs of the target audience by integrating user behavior insights into the design process which enhances usability and engagement.
Lead design projects and guided junior designers, ensu
Creating high-quality visual designs for a variety of platforms, such as websites, mobile apps, and digital marketing materials. This involves conceptualizing and executing design ideas that effectively communicate brand identity and meet user needs.
Ensuring designs are not only aesthetically pleasing but also user-friendly. This includes understanding user behaviors, needs, and motivations, and
+ Visual Graphics
+ Art Direction and Project Management / Planing.
+ Design concepts and master execution, execution supervision.
+ Web Front-End Design Implementation Supervisor
+ App Design Implementation Supervision
+ Visual Graphic Designer
+ UI/UX Designer
+ Visual Adviser
+ Graphic Design
+ Web Design
+ Visual Advisment
Web page layout design and UX
Visual Design, Front-End Development, Back-end Development
Creating web assets
Designing Web Layouts
Creating Print Layouts
Handle HTML/CSS Bugs
Develop web page sections in HTML/CSS
Education
Degrees, certifications, and relevant coursework
Bogdan Petricei cu Hasdeu Elementry
General Studies
Ovidius University of Constanta
Foreign Languages, Foreign Languages
2007 - 2009
Learned Foreign Languages - English/Italian.
Availability
Location
Authorized to work in
Job categories
Skills
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