Colleen McHale

I’m a versatile creative and operations professional with a track record across experiential production, brand strategy, account management, and sales. I bring a cross-functional perspective to mid-level and management roles, shaping client strategy while directing complex logistics to deliver measurable outcomes.

As a Brand Activation and Production Manager at RKW Productions, I own end-to-end execution of high-visibility brand activations for national enterprise clients. I manage production plans, timelines, and run-of-show documents; lead on-site execution as the primary live contact; and coordinate logistics like procurement, shipping, inventory tracking, and venue deliveries.

Earlier, as an Event Planner and Account Manager at Sugartown Industries, I served as the primary execution point of contact for a high-volume portfolio of corporate and consumer clients. I built production calendars and readiness trackers, negotiated vendor and venue contracts, managed budgets and invoices, and strengthened account retention through consistent delivery and strong relationship management.

I also deepen my perspective through UX Research and Brand Strategy work at ShuBu Creative, where I conduct structured stakeholder interviews and synthesize findings into practical recommendations. That research mindset complements my earlier East Coast Sales Representative experience, where I maintained client-facing relationships and coordinated end-to-end engagement logistics to keep projects accurate, on-time, and aligned.