At Dentons LuatViet, I segmented 700 client profiles to identify service gaps and cross-selling opportunities. I also coordinated client enquiries and developed tailored proposals.
I led market research for investors evaluating entry into Vietnam, and co-developed webinars with RSM and Dezan Shira & Associates. I also contributed to presentations on AI law and translated regulatory shifts into business insights.
At Rajah & Tann LCT, I led more than 10 submissions to international legal directories and collaborated with ASEAN teams to localise business development initiatives. I also engaged with executives at business events to capture market shifts and relationship opportunities.
At PLF Law Firm, I repositioned the website around client search intent and built a CRM database of more than 1,000 contacts to support cross-selling. I also directed the development of more than 500 articles focused on business concerns and AI-supported discovery.
