Looking for a job

Cleo ZHANG

@cleozhang1

Message

I create viral short-form social videos and direct content strategy with AI-assisted, data-driven execution.

China

Message

What I'm looking for

I’m looking to lead short-video content strategy end-to-end—AI-assisted scripting, viral planning, and data-driven iteration—while building or rebuilding IPs under real constraints, using repeatable templates to hit launch-to-monetization goals.

I’m a Short Video Director and social content creator who builds accounts from scratch and scales them fast. I combine “viral logic” with persona planning to launch IPs, shape funnels for conversion, and keep content production continuously flowing.

In my most recent role, I independently managed four vertical accounts for a performing arts teacher IP, driving a content funnel to generate high-intent leads and reaching 4.5 million views on a single video without paid promotion. When IP cooperation and online presence were weak, I used AI tools to rewrite scripts, subtitles, and voiceovers, then quickly rebuilt personas and content plans to maintain daily updates.

I’m also experienced in short drama actor promotion and custom script writing—condensing long drama highlights into 15–30 second emotional hooks to boost exposure. Across beauty and home-decor matrix projects, I helped deliver rapid growth (e.g., 310,000+ followers; 320,000+ followers) and exceeded RMB 1 million in commercial revenue by pairing creative storytelling with paid promotion and CPM/ROI-focused iteration.

Experience

Work history, roles, and key accomplishments

Short Video Content Creator

Mansen (Shenzhen) Culture Media Co., Ltd.

Jan 2025 - Apr 2026 (1 year 3 months)

Managed four vertical accounts for a performing-arts teacher IP, driving 4.5M views organically on a single video and building a content funnel to generate high-intent leads for offline courses. Used AI to rapidly rewrite scripts/subtitles/voiceovers during IP setbacks and created persona rebuild plans plus SOP documentation to keep daily output consistent.

Douyin Algorithms Voiceover And Subtitle Optimization Personas Content SOPs And Templates

Short Video Director

Shenzhen Moment Media Information Co., Ltd.

Jul 2024 - Sep 2024 (2 months)

Launched a home decor IP from zero, handling registration/verification, content planning, and daily operations, reaching 600K–1.4M views per video with ~11K average likes within two months using paid promotion. Optimised voiceover style, visual aesthetics, and product placement to validate monetisation (RMB 43,000 single-video ad quote) and maintained a 1.45M-follower account with CPM at RMB 0.08.

Account Launch (0 To 1)Douyin Paid Promotion Voiceover Style Optimization CPM ROI Strategy Content Operations

Short Video Director

Shenzhen Shao Nv Pai Technology Co., Ltd.

Mar 2022 - Feb 2024 (1 year 11 months)

Led a beauty short-video account matrix using ‘reviews/unboxing + personal IP + short-drama trends,’ growing by 320K+ followers and generating RMB 1M+ in commercial revenue. Directed 370+ videos and partnered with 30+ brands on 120+ commercial posts, producing benchmark content up to 8.07M views on Douyin and 2.1M on Xiaohongshu.

Xiaohongshu Operations Douyin Operations Unboxing And Review Scripting Short Drama Trend Adaptation Brand Partnership Management Video Performance Benchmarking

Ground Operator

Shenzhen Airport Co., Ltd.

Mar 2017 - Jan 2022 (4 years 10 months)

Handled passenger reception, baggage anomaly response, and complaint coordination, maintaining zero major complaints during tenure. Coordinated logistics for large events and executed closed-loop, multi-task operational work.

Passenger Reception Baggage Incident Handling Complaint Resolution Airport Operations Customer Service