Claudia Pena
@claudiapena
Director of brand marketing and e-commerce driving full-funnel growth across beauty, music, and DTC.
ZimbabweWhat I'm looking for
I’m a brand and commerce leader with 15+ years driving full-funnel growth across beauty, music, festival, and DTC markets. I’m the Founder of Lunautics LLC, scaling a cult-favorite beauty brand from zero across Shopify and TikTok Shop—while turning audiences into repeat customers through 250+ nationwide event activations.
I build brands people actually love by growing communities, launching products, closing partnerships, and executing experiences that move measurable revenue. I’m a deep operator across influencer program development (4,000+ creators), affiliate marketing, live selling, omnichannel campaigns, and AI-integrated workflows that keep output fast without losing brand voice.
In my Director of Fan Experiences & Live Events role at Top Drawer Merch / EMPIRE, I owned full-cycle experiential strategy—from concept and budget planning to multi-market retail pop-ups, artist meet-and-greets, and large-scale festival operations nationwide. I bring a trusted partner approach to teams and brands like Live Nation, Rolling Loud, Insomniac, CoverGirl, Meta, Forever 21, and EMPIRE.
Experience
Work history, roles, and key accomplishments
Founder & CEO
Lunautics, LLC
Sep 2016 - Present (9 years 7 months)
Founded and scaled a DTC beauty brand from zero to a nationally recognized festival brand, managing end-to-end product development, pricing, and channel strategy across Shopify and TikTok Shop. Led nationwide activations and co-branded partnerships, growing operations with AI-integrated workflows while managing full P&L, inventory planning, and vendor relationships.
Education
Degrees, certifications, and relevant coursework
Fashion Institute of Design & Merchandising (FIDM)
Merchandise Marketing
Studied merchandise marketing at the Fashion Institute of Design & Merchandising (FIDM).
University of San Francisco
Applied Arts; Graphic Design
Studied applied arts and graphic design at the University of San Francisco.
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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