Open to opportunities

Clara Vadakkan

@claravadakkan

Message

I build food, beauty, and lifestyle brands through content, campaigns, operations, and on-ground sales.

India

Message

What I'm looking for

I'm looking to build growth strategies for food, beauty, lifestyle, or consumer brands through engaging content, effective execution, brand positioning, and close collaboration across operations and sales.

I'm currently bridging operations and sales at Dolci, a D2C café within Kamalya Group, through brand positioning, social media, menus, spike campaigns, events, and outlet communication.

I've headed outlet operations across three Dolci locations, overseeing staffing, inventory, audits, SOPs, food costs, sales reporting, and coordination between kitchen and service teams. I also set up B2B and D2C booths, trained staff, and streamlined revenue generation through ads, discounts, and quick-commerce visibility.

At Nykaa, I elevated Beauty Book through editorials, SEO-driven content, reviews, guides, tutorials, social amplification, and performance reporting. Before that, I mentored writers and led campaign communication, video scripts, live sessions, pitch decks, and BAU delivery for multiple brands at Social Panga.

My career began at the writer's table, spanning agencies including Marmalade Digital and Concept One, where I created copy, campaign routes, scripts, and digital and traditional communications. I bring together a genuine interest in food, beauty, and lifestyle with hands-on execution across content, marketing, and operations.

Experience

Work history, roles, and key accomplishments

Current

Assistant Marketing Manager

Current

Kamalya Group

Jan 2026 - Present (8 months)

Bridging the gap between operations and sales through effective messaging, eye-catching communication, and brand positioning. Managing BAU social media platforms, designing menus, strategizing campaigns, and streamlining processes for revenue generation.

Branding Strategy Content Social Media Management Menu Design Campaign Management Event Planning Vendor Procurement Influencer Management Food Photography Training B2B Sales D2C Sales

Senior Editor - Marketing & Communications

Nykaa

Apr 2024 - Jan 2026 (1 year 9 months)

Elevated the digital magazine Beauty Book with editorials, SEO-driven content, reviews, guides, and tutorials. Amplified articles on social media and in-app spaces, tracked analytics, and set monthly targets and team calendars.

Editorial SEO Content Strategy Social Media Analytics Team Management performance reporting

Senior Copywriter

Social Panga

Nov 2022 - Apr 2024 (1 year 5 months)

Mentored and supervised junior writers, scripted and directed videos and live sessions for employer branding and brand awareness. Handled BAUs for multiple brands and drafted holistic communication for campaigns.

Copywriting Mentor Scripting Video Direction Employer Branding Campaign Strategy Pitch Decks Social Media

Copywriter

Marmalade Digital

Feb 2022 - Nov 2022 (9 months)

Drafted copy for digital and traditional platforms, including brand films, radio, website, and magazine. Strategised creative campaign routes for a myriad of brands and created and presented decks for pitches.

Copywriting Creative Strategy Campaign Development Pitch Decks Digital Content Traditional Media

Junior Copywriter

Concept One

May 2021 - Feb 2022 (9 months)

Conducted completion analysis and created campaign routes, content buckets, creative copy, and visual aids. Drafted scripts for short film ads and translated scripts, copy, blogs, and more from Malayalam to English.

Copywriting Translation Creative Strategy Content Creation