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claire wachira

@clairewachira

Resourceful Marketing Officer with expertise in strategic marketing initiatives.

Kenya
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What I'm looking for

I am looking for a dynamic role that allows me to leverage my marketing expertise and contribute to innovative strategies in a collaborative environment.

I am a dedicated Marketing and Promotion Officer with a strong background in executing strategic marketing initiatives and effective brand management. My experience spans various roles, including Investment Promotion Officer at KenInvest, where I conducted research on SME growth and provided valuable insights on company registration procedures for investors.

Throughout my career, I have honed my communication and interpersonal skills, allowing me to build positive relationships with clients and stakeholders. My time as a Sales & Marketing Agent at Philmelz Explorica Tours & Travels enabled me to analyze market potential and maximize sales through effective promotion of touring services. I am passionate about understanding company goals and aligning my efforts to ensure efficient task execution.

Experience

Work history, roles, and key accomplishments

KA

Investment Promotion Officer

Kenya Investment Authority

Jan 2022 - Present (3 years 10 months)

Conducted comprehensive research on SME growth incubation facilities and assessed the ease of doing business within Kenya. Analyzed financial facilities supporting SME growth and streamlined investor certificate procedures at KenInvest, providing crucial insights into company registration processes and identifying opportunities for potential investors.

PT

Sales & Marketing Agent

Philmelz Explorica Tours & Travels

Jan 2017 - Present (8 years 10 months)

Promoted touring services and conducted market potential analysis to maximize sales, contributing to significant revenue growth. Established and maintained positive customer relationships through effective communication, coordinating sales efforts and addressing customer concerns to ensure high satisfaction levels.

AC

Marketing Analyst

Activation Crew

Jan 2015 - Present (10 years 10 months)

Educated consumers about various products and meticulously maintained event calendars for brand activations, ensuring seamless execution of promotional activities. Reported sales targets and results to supervisors, providing valuable data that contributed to strategic decision-making and improved campaign effectiveness.

Education

Degrees, certifications, and relevant coursework

Mount Kenya University logoMU

Mount Kenya University

Bachelor's in Business Management, Marketing

2019 - 2022

Grade: 2nd Lower Class Honors

Specialized in Marketing, gaining expertise in strategic marketing initiatives and effective brand management. Achieved 2nd Lower Class Honors.

Kenya Methodist University logoKU

Kenya Methodist University

Diploma in Business Management, Marketing

2010 - 2012

Focused on Marketing Specialization, developing foundational knowledge in business management and marketing principles.

Tech stack

Software and tools used professionally

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claire wachira - Investment Promotion Officer - Kenya Investment Authority | Himalayas