Claire Roberts

Developed and executed comprehensive activation strategies to achieve sales and brand objectives for Kona Big Wave and Stella Artois beers, maintaining a minimum 30% conversion rate. Led the planning and execution of brand activations, special events, sponsorships, and promotions. Managed all aspects of the Brand Ambassador team, including recruitment, training, scheduling, weekly event execution,

Educated consumers and provided samples during promotional events, collaborating with team members to ensure customer satisfaction and drive brand awareness and product purchase. Set up tasting booths, including cups, banners, and swag, and managed expense reporting for promotional products. Maintained schedule and submitted required post-event recaps and information to management.

Worked with Google Pixel at the WNBA All-Star Showcase as a brand ambassador, executing swag giveaways for activation attendees. Stepped up as a production assistant to organize and alphabetize custom merchandise orders, cleaning up storage spaces for event producers and Brand Ambassadors to navigate more efficiently.

Reviewed and filed legal documents using internal systems and email, participating in ongoing training to expand knowledge of industry and processes. Performed new client intake for the practice, scheduling consultations and meetings as needed.

Educated consumers at the point of experience and purchase, reinforcing and increasing brand awareness by embodying brands and humanizing them to build consumer trust through product knowledge. Stayed up to date with company and brand trainings, holding an Arizona State Title 4 Alcohol Training certification. Trained newer Brand Ambassadors in effectively engaging with customers at activation expe

Attended tradeshow conferences to execute company activations and showcase Campsite software to camp directors and influential decision-makers. Planned experiential marketing design and aesthetics, distributed company swag, and educated customers on product benefits. Served as a single point of contact for event sponsors and venues, partnering with Marketing on booth production, technology integra

Executed experiential brand activations and events, including community events, curated brand events, festivals, happy hours, and on/off-premise tastings. Assisted the Brand Manager in seeding product with key brand partners and influencers aligned with the overall brand strategy. Adapted core messaging to connect authentically in the assigned market, merchandising and seeking incremental opportun

Led the development, implementation, execution, and measurement of in-person events, identifying and executing events of all types and sizes to build sales pipeline and drive brand awareness. Collaborated with Commercial, Marketing, and other internal stakeholders to set goals, define metrics, and ensure alignment with business objectives. Owned the company swag strategy, supporting in-person even

Drove the development of the annual events plan, coordinating with multiple global stakeholders and vendors to manage event details such as audience profiles, themes, budgets, and goals. Managed all aspects of event execution, including sponsorship options, booth selection, design, lead capture processes, and specific promotional and lead-generation strategies. Worked closely with Product Marketin

Pursued a Bachelor of Science in Tourism Management with a minor in Event Planning/Management. Developed expertise in tourism industry operations and event coordination.

Studied Business Administration, Management and Operations, with a minor in Retail and Visual Merchandising. Gained foundational knowledge in business principles and retail strategies.