Cindy Tseng

Own and operate a specialty dessert & beverage business, leading operations, people management, marketing, product development, and business strategy.
• Transformed and rebranded an existing business into Treat Street, strengthening the brand, menu, marketing, and customer experience.
• Oversee daily operations, staffing, vendors, inventory, financials, and process improvement.
• Leverage AI tool

• Identified growth opportunities through data analysis and risk assessment, with one initiative generating 1,700 incremental bookings per day in one quarter.
• Led cross-functional Marketing and Product initiatives, developing Machine Learning driven frameworks that reduced pricing management effort by 50%.
• Partnered with senior leadership, including CMO and CCO, to shape strategy, evaluate per

Worked as Senior Manager - Global Key Accounts, Strategy & Pricing at Agoda.

• Managed $185M annual business through strategic partnerships, commercial negotiations, and global partner management.
• Led strategic workshops and account planning to align partners on shared financial and growth objectives.
• Coordinated cross-functional teams across 8 APAC markets to conduct market research, develop sales funnels, and launch programs to improve underperforming partnerships.•

Global Telecommunications Conglomerate, Fortune 100 | Business Strategy Analyst
• Developed B2B strategy and product roadmap for a connected IoT home security solution.
• Built financial models and conducted market research to support sales and growth strategy.
Global Industrial Technology Firm, Fortune 100 | CRM Digital Transformation
• Led deployment planning and project management for the compa

US Hospitality Firm, Fortune 500 | Operating Model Assessment
• Developed a future-state operating model and roadmap for global operations and call centers, enabling international expansion and ~85K new rooms globally.
• Partnered with CMO, CIO, and global stakeholders to assess current-state operations and recommend process, organizational, and technology improvements.
Global Financial Advisory &

Worked as Management Consulting Analyst at Accenture.

• Managed customized portfolio reporting and presentations for institutional and high-net-worth clients alongside Portfolio Managers.
• Redesigned production workflows utilizing Excel and Adobe InDesign, resulting in a productivity increase of over 150%.
• Trained new hires and received 4 Spotlight Awards for exceptional support on business-critical projects.

Worked as Marketing Presentation Specialist - GICS Global Client & Investment Reporting at T. Rowe Price.

Worked as Investment Operations Intern - GICS Global Client & Investment Reporting at T. Rowe Price.

Worked as Community Assistant at University of Maryland.

Worked as Manager at Happy Dragon Restaurant.