Open to opportunities

Christy Robinson

@christyrobinson

Message

I build findable digital experiences for journalism, public media, and audiences.

United States

Message

What I'm looking for

I'm looking to lead digital audience, content, and publishing strategy that makes trusted information easier to find and use, collaborating across editorial, creative, marketing, and technical teams.

At KERA, I lead digital audience strategy across 30+ social properties, turning audience insights into experiences that connect North Texans with trusted journalism, educational resources, and cultural programming. I build analytics frameworks, benchmarks, and executive reporting that guide digital decisions across News, Education, Television, Radio, Creative Services, Development, and leadership.

I've spent 20+ years improving how audiences find and use content, from launching Cowboys & Indians Magazine's digital publishing platform to helping The Dallas Morning News transition to digital-first publishing. I bring hands-on experience in content strategy, information architecture, taxonomy, SEO/GEO, CMS publishing, analytics, HTML/CSS, governance, and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

KERA – North Texas Public Broadcasting

Jan 2022 - Present (4 years 8 months)

Lead digital audience strategy for one of the nation's largest public media organizations, translating audience insights into digital experiences that connect North Texans with trusted journalism, educational resources, and cultural programming. Partner across News, Education, Television, Radio, Creative Services, Development, and executive leadership teams to align digital initiatives with organi

Digital Strategy Audience Development Content Operations Analytics SEO