Open to opportunities

CHRISTINE ODINDI

@christineodindi

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Social-first digital marketer crafting engaging content and driving measurable growth.

Kenya

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What I'm looking for

I seek a collaborative role where I can lead social-first strategy, use data-driven marketing to scale audience growth and revenue, and work with cross-functional teams to execute creative campaigns.

I am a creative social media and digital marketing leader who builds culturally relevant, trend-responsive content and strategies that grow audiences and drive revenue. I combine strong copywriting, concept ideation and campaign execution to maintain consistent brand voice across platforms.

In my recent roles I optimized paid media and integrated new digital technologies, delivering results such as 60% revenue growth, 80% follower growth, and double-digit increases in customer engagement and lead generation. I use analytics, CRM and SEO to refine campaigns and improve conversion and retention.

I thrive in collaborative environments where I can partner with marketing, design and product teams to create data-informed social-first campaigns and activations that meet short- and long-term business goals.

Experience

Work history, roles, and key accomplishments

Digital Marketing Director

KD Brands

Jan 2025 - Dec 2025 (11 months)

Led digital marketing strategy and AdWords optimization, driving 60% revenue growth and increasing customer engagement by 38% over three quarters through integrated digital campaigns and in-store activations.

Social Media Strategy Google Adwords Paid Media Content Creation Campaign Management SEO CRM

Media Campaign Manager

Wigs By Mel

Jan 2024 - Dec 2024 (11 months)

Managed social and digital campaigns that grew followers 80%, exceeded quarterly sales targets (110–120%), and drove 20–30% annual revenue growth while improving client retention and lead generation.