Christine Lacayo

Leads content strategy and project management for the aquarium's marketing initiatives.

Create compelling and culturally relevant content for the Aquarium's website, web stories, newsletter, social media, SMS marketing program, ads, and print materials in English and Spanish across a broad range of initiatives including:

- the sustainable seafood movement
- animal care, rescue, and rehabilitation
- ocean wildlife research
- public exhibits and interpretive programs
- ocean awar

Helping mission-driven brands make money and build an engaged and diverse audience with multicultural marketing, content writing, and multilingual storytelling.

+ Produce multilingual content marketing materials such as blogs, emails, reports, and translations for mission-driven brands
+ Use strategy, research, and market analysis to identify client’s target audience needs and consumer behaviors

Wordpress websites for changemakers and purpose-driven brands

+ Produced copy and brand messaging for changemakers and social impact brands using digital channels such as website, email, and social media
+ Used strategy, research, market analysis, and storytelling to create web copy and brand voice guides including: mission, vision, bio, personality and tone guidelines, and written brand story
+

Atlanta-based energy research and consulting non-profit equipped using analytical technologies and deep industry knowledge in the clean energy space to advance clean energy and equity across the US.

+ Produced communications collateral such as newsletters, blogs, reports, and case studies to elevate core brand expertise and increase subscriptions for clean energy data tools such as the Greenlink

The Earth Charter is a document with sixteen principles powering a global movement towards a more just, sustainable, and peaceful world.

+ Coordinated the Earth Charter Youth Network represented in 100 different countries
+ Facilitated 4 online courses a year on leadership, sustainability, and global ethics
+ Worked alongside UNESCO to co-facilitate workshops in Latin America, Asia, and Europe,

The national environmental organization envisioned by Rachel Carson to carry on her work after her death.

+ Responsible for curating content and developing the RCC voice for all communication platforms
+ Produced monthly newsletters, environmental film reviews, blogs, and social media copy related to intersectional environmentalism and national advocacy

Worldrise promotes the conservation and safeguarding of the marine environment through a series of projects to enhance both professional, young people, and sustainable development.

+ Collected underwater footage and photography of marine ecosystems and the Marine Protected Area of Cinque Terre
+ Participated in educational programs in French, Spanish, and Italian regarding ocean pollution, marin

+ Increased presence on social media through the use of blogs, videos, and photography
+ Promoted various TPWD projects and programs around the state of Texas with short videos and interviews (Fish Habitat Mapping, Texas Freshwater Fisheries, reintroducing the Texas Horned Lizard into native habitat, reintroducing Bighorn Sheep into Elephant Mountain, Pronghorn surveys in the Trans-Pecos area)
+ U

+ Assisted sustainability coordinator in communicating with faculty, staff, and student groups to assess needs and prepare reports for university environmental programs
+ Created a Food and Beverage purchasing policy and Green Cleaning Products for the university
+ Maintained website for St. Edward’s University Office of Sustainability
+ Produced content such as videos and blogs showcasing sustai

+ Responsible for up to 6 tours a day of the CNN building to visitors from around the world
+ Tailored tours to specific audiences: domestic, international, or student guests
+ Delivered Spanish tours to Spanish-speaking guests
+ Assisted with Turner/CNN sponsored events
+ Supported CNN Español in script writing and content management

Coursework: Principles of Project Management, Applied Project Management, Community Ecology, Population Ecology, Urban Ecology, Ligerian Ecology, Sustainable Development, Environmental Pollution Bio-monitoring

Master's Thesis: Communication Investments in Marine Conservation to Improve Community Knowledge and Behavior in Cinque Terre and Sardegna, Italy

Study Abroad: Angers, France