Chris McDaniel
@chrismcdaniel
I am a senior marketing leader specializing in proposal development and brand strategy for civil engineering.
United StatesWhat I'm looking for
I am a senior marketing professional with 18+ years' experience leading proposal coordination, brand management, and marketing strategy within the civil engineering sector.
I manage full proposal lifecycles, ensuring FDOT and SF330 compliance, and I supervise a small marketing team to produce on‑brand materials. I standardized templates using Microsoft Word and Adobe InDesign and drove a 75% increase in website traffic through e‑commerce and SEO improvements.
I bring meticulous attention to detail, strong organizational skills, and a track record of delivering competitive, compliant proposals that win work and support firm growth.
Experience
Work history, roles, and key accomplishments
Senior Marketing Manager
Greenman-Pedersen, Inc.
Jan 2014 - Present (11 years 9 months)
Lead proposal development for the Florida region, managing all submittals, subconsultant coordination, and FDOT/SF330 compliance; supervise a team of three and standardize templates in Word and InDesign to improve consistency and proposal quality.
Marketing Manager
Ernie Morris Enterprises, Inc.
Jan 2011 - Jan 2014 (3 years)
Developed and executed marketing strategies that increased website traffic by 75% in the first year and drove lead generation through e-commerce optimization and trade shows; measured and optimized campaigns to maximize ROI.
Education
Degrees, certifications, and relevant coursework
PUPalm Beach Atlantic University
Bachelor of Science, Marketing
Completed a Bachelor of Science in Marketing at Palm Beach Atlantic University, graduating in 2004.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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