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Chin Pang Ray Wong

@chinpangraywong

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I lead vendor-managed print, POSM, and premium production for multi-market brand campaigns.

China

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What I'm looking for

I'm looking to lead vendor-managed, integrated production and account delivery, using supplier networks, quality control, cost negotiation, and cross-functional teams to deliver complex multi-market brand campaigns.

I lead vendor-managed production across print, POSM, packaging, and premium merchandise, most recently owning 3M Greater China at Link Worldwide.

As Account Director, I led a six-person team, delivered 20+ complex print and POSM projects monthly with 100% punctual delivery, grew monthly client spend from USD 200K to USD 270K, and drove annual spend to USD 3 million while achieving 15% cost savings.

My work spans supplier sourcing, technical production briefs, pre-production sample review, quality assurance, cost negotiation, logistics, and budget governance. I’ve supported brands including Schneider Electric, Heineken, Diageo, H&M, GSK, and 3M, delivering assets across digital, print, OOH, packaging, e-commerce, and live activations.

I also bring business development and studio leadership experience, from building B2B partnerships at HFG to leading an embedded creative studio for GSK and sourcing a network of 50+ freelance creative partners.

Experience

Work history, roles, and key accomplishments

Current

Business Development Partner

Current

HFG Shanghai

May 2025 - Present (1 year 4 months)

Source and qualify new B2B leads, convert early interest into commercial conversations, and support the path from inquiry to quote. Represent HFG through personal and professional networks.

B2B Lead Generation Sales Networking Customer Relationship Management

Account Director

Link Worldwide

Mar 2024 - Apr 2025 (1 year 1 month)

Served as sole account owner for 3M Greater China, leading a team of 6 to deliver end-to-end sourcing solutions for Premiums, Prints, and POSM while managing average monthly client budgets of USD 250K. Executed 20+ complex print/POSM projects per month with 100% punctual delivery and drove annual client spending to USD 3 Million.

Vendor Management Budget Management Project Management Supplier Sourcing Cost Control Logistics Team Leadership Customer Relationship Management Print Production POSM

Marketing Manager / Animation Producer

Animated Storyboards

Jul 2022 - Mar 2024 (1 year 8 months)

Managed full-cycle animation production, interfacing directly with clients to draft technical briefs and managing production teams. Developed client acquisition pipelines via cold outreach and managed agency social media platforms, growing followers by 30%.

Animation Production Briefing Preparation Quality Control Freelancer Management Business Development Social Media Marketing

On-Site Studio Head

Tag Worldwide (Shanghai) Ltd.

Nov 2021 - Jun 2022 (7 months)

Led a 5-member embedded studio team delivering dedicated in-house creative services for GSK. Produced 500+ assets for GSK market activations and new product launches, including POSM, posters, packaging, online banners, promotional videos, and e-commerce PDPs.

Team Leadership Creative Direction Quality Control Asset Production POSM Packaging Digital Marketing

Senior Account Manager

Tag Worldwide (Shanghai) Ltd.

May 2019 - Nov 2021 (2 years 6 months)

Account owner for global brand clients including Schneider Electric, Heineken, Diageo, and H&M. Delivered 500+ assets in a single quarter while driving 15% YoY revenue growth across both portfolios, securing client contract extensions.

Account Management Customer Relationship Management Sourcing Quality Control Print Production OOH Packaging Design

Business Development Manager

ALBATROSS CX

Apr 2017 - Dec 2018 (1 year 8 months)

Prospected and closed local and international luxury brand accounts via desktop research, store visits, expos, and direct executive outreach. Drafted commercial proposals, negotiated contracts, and expanded brand footprint in China, securing key clients including ERDOS, Harmony Watches, Stenders, and Reclassified.

Business Development Sales Client Acquisition Contract Negotiation Luxury Brands

Operations Manager

ALBATROSS CX

May 2016 - Apr 2017 (11 months)

Led a 6-member operations team managing customer experience evaluation projects for luxury brands. Oversaw evaluator recruitment, questionnaire validation, budget planning, fieldwork execution, progress reporting, and client dispute resolution.

Operations Management Team Leadership Project Management Budget Planning Quality Assurance Client Relations

Officer, Insights & Research (QA Team)

Hong Kong Tourism Board

Oct 2015 - May 2016 (7 months)

Monitored third-party research agency project operations, supervising field execution and providing quality control guidance to enhance data accuracy.

Quality Assurance Research Project Monitoring Data Accuracy