boquan yao
@boquanyao
Marketing Manager at Guangzhou Liuxingchui Catering Management Co., LTD, shaping brand identity and omnichannel campaigns across catering.
ChinaWhat I'm looking for
At Guangzhou Liuxingchui Catering Management Co., LTD, I oversaw marketing operations and developed brand identity through visual standards and communications. I planned omnichannel campaigns for store openings, holidays, and product launches.
At Guangzhou Yupinyangpo Co., LTD, I worked on VI upgrades and integrated online and offline promotion across platforms including Baidu, Tencent, WeChat, and Toutiao. I also managed new media content and e-commerce platform development.
My work spans brand planning and design, marketing, and animation and video production. I use AE, AN, PR, PS, and AI for projects including MG animation, character animation, promotional videos, and video editing.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Guangzhou Liuxingchui Catering Management Co., LTD
Oct 2019 - Dec 2024 (5 years 2 months)
Oversaw marketing department operations, leading team management and execution of marketing strategies. Integrated online and offline channels to boost brand exposure and planned omnichannel campaigns for store openings, holidays, and new product launches.
Marketing Manager
Guangzhou Yupinyangpo Co., LTD
Mar 2017 - Sep 2019 (2 years 6 months)
Coordinated marketing department operations, led team building and performance evaluation, and systematically constructed the brand system with VI design upgrades. Managed new media content operations and e-commerce platform development, and planned investment attraction and terminal promotions.
Planning Manager
Foshan Tang Minghan Home Industry Co., LTD
May 2015 - Feb 2017 (1 year 9 months)
Built the national terminal store marketing system and planned annual promotional events and industry exhibitions. Designed store operation models and promotional strategies to enhance conversion rates, and coordinated brand events and channel development.
Sales Manager
Guangzhou Deqiang Electric Appliance Co., LTD
Aug 2008 - Apr 2015 (6 years 8 months)
Developed new clients and maintained customer relationships, achieving a 120% sales target completion rate. Assisted in formulating sales strategy and policies, optimized KPI evaluation, and built and trained sales teams.
Education
Degrees, certifications, and relevant coursework
Guilin University of Technology
Undergraduate, Business Administration
2004 - 2008
Pursued an undergraduate degree in Business Administration, gaining foundational knowledge in management and business operations.
Tech stack
Software and tools used professionally
Availability
Location
ChinaAuthorized to work in
Salary expectations
Interested in hiring boquan?
You can contact boquan and 90k+ other talented remote workers on Himalayas.
Message boquanGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
