Open to opportunities

Chidimma Arua

@chidimmaarua

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Social media strategist driving viral growth and engagement.

Nigeria

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What I'm looking for

I seek a role where I can lead content strategy and growth, work with collaborative teams, use analytics to optimize campaigns, and scale brand visibility while continuing to develop creative and leadership skills.

I am a results-driven social media strategist and content creator with a proven record of rapidly growing audiences and driving engagement across Instagram, Facebook, TikTok, and Pinterest. I combine data-driven research with creative content production to deliver measurable growth.

I have led content strategy and execution for diverse brands — from NGOs and food brands to architecture and e-commerce — producing viral campaigns that generated millions of views and large follower increases in short periods. I am proficient with tools like Canva, CapCut, Odoo ERP, Later, Buffer, Hootsuite, and analytics platforms to optimize performance.

I thrive in fast-paced and remote environments, delivering end-to-end content production, community management, and customer support while mentoring freelancers and coordinating cross-functional stakeholders to achieve business objectives.

Experience

Work history, roles, and key accomplishments

Social Media & Content Strategist

Chef Marvy's Foods

Jan 2025 - Mar 2025 (2 months)

Developed and executed viral social campaigns that grew Facebook followers from 100 to ~30,000 in five weeks and produced multiple videos surpassing 1M views, driving substantial brand visibility.

Viral Campaigns Content Strategy Video Production Trend Research

Social Media Executive

TRT Arredo Group

Jan 2024 - Jan 2025 (1 year)

Led end-to-end content strategy and production across multiple group brands, driving a ~50% increase in audience engagement and expanding Instagram story views from 30K to ~80K within three weeks.

Content Strategy Video Production Canva Capcut Content Planning Talent Sourcing

Virtual Assistant / Social Media Manager

Riality.co

Jan 2024 - Dec 2024 (11 months)

Handled customer support and Shopify operations while driving social growth—raised Instagram impressions from 2.4K to 34K and grew Pinterest monthly views to 275K through curated content and community engagement.

Customer Support Instagram TikTok Pinterest Content Design Community Management

Virtual Assistant / Social Media Manager

Design Synchrony

Jan 2024 - Dec 2024 (11 months)

Managed social presence and lead-generation content strategies, growing reach dramatically (Facebook reach +222k% in 28 days) and converting 10 clients via SEO-driven content and outreach.

Social Media Management SEO Keyword Research Lead Generation Calendly Analytics

Social Media Manager

Demils Migration Ltd

Jan 2023 - Dec 2024 (1 year 11 months)

Implemented organic growth strategies for Twitter and Instagram, achieving ~1.6K Instagram accounts reached in the first month and increasing overall reach by up to 24,000% through targeted content plans.

Organic Growth Content Planning Copywriting Social Analytics

Community Manager & Content Lead

Kryptonig

Jan 2023 - Dec 2023 (11 months)

Led social and community efforts for a blockchain startup, producing thought leadership content on LinkedIn and Twitter and increasing visibility by 11% over two months.

Community Management Social Strategy Content Planning

Media & Marketing Head

Billionaire Team

Jan 2019 - Dec 2023 (4 years 11 months)

Organized major campus events with 2,000+ attendees, managed vendor/stakeholder coordination, and executed email and social campaigns to drive attendance and engagement.

Event Marketing Social Media Email Marketing Content Creation Stakeholder Engagement

Education

Degrees, certifications, and relevant coursework

University of Nigeria

Bachelor of Science, Nutrition and Dietetics

2018 - 2024

Completed a Bachelor of Science in Nutrition and Dietetics at the University of Nigeria, focusing on clinical and community nutrition principles and practices.