Open to opportunities

Nourhan Ghanima

@nourhanghanima

Message

I turn raw data into customer, campaign, and retention decisions.

Italy

Message

What I'm looking for

I'm looking for a data or marketing analytics role where I can own analyses from raw data through to clear recommendations, apply SQL, Python, R, and Tableau, and support data-informed decisions on customers, retention, and campaign performance.

I've turned raw data into marketing and customer insights, from an RFM segmentation and cohort retention model on roughly 800,000 UK retail transactions to campaign analysis for B2C Google Ads and Meta Ads accounts.

At Curly Headz, I evaluated marketing strategies using demographic, psychographic, and behavioral data, designed A/B tests, and translated performance data into concrete client recommendations. Previously at UP4WHAT INC., I analyzed Google Analytics KPIs including page views, time on page, bounce rates, and social shares to guide content strategy.

My MSc in Economics from Sapienza University of Rome strengthened my foundation in econometrics, quantitative methods, and statistical analysis. I enjoy owning clearly scoped analytical questions from data cleaning through to actionable reporting.

Experience

Work history, roles, and key accomplishments

Current

English Teacher

Current

InEnglish

Sep 2024 - Present (2 years)

Developed and delivered English lessons adapted to various proficiency levels, fostering student confidence and measurable improvement in fluency. Prepared students for Cambridge examinations using tailored materials and structured methods.

English Teaching Lesson Planning

Education

Degrees, certifications, and relevant coursework

Sapienza University of Rome

Master of Science, Economics

2021 - 2023

Grade: 110/110

MSc in Economics with a focus on econometrics, graduating with a score of 110/110. Thesis explored factors influencing green behavior across European countries.