Open to opportunities

vio cs

@cherryviolin

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Social Media Specialist driving engagement and brand growth for multinational brands.

Indonesia

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What I'm looking for

I seek a role where I can lead social strategy and content planning, work with KOLs and agencies, grow engagement and followers, and contribute to brand innovation in a collaborative, growth-focused company.

I am a Social Media Specialist with three years' experience planning and executing content and campaigns for multinational brands, managing KOLs, and optimizing social performance. I combine content creation, analytics, and stakeholder coordination to boost brand exposure and engagement.

I have led social strategies for retail and F&B brands, achieved measurable follower and engagement growth, and built content systems and guidelines. I am a fast learner who values branding, innovation, and collaborative campaign execution to drive results.

Experience

Work history, roles, and key accomplishments

Current

Digital & Social Media Executive

Current

Digimap Indonesia

Jun 2025 - Present (3 months)

Planned and managed Digimap's social media content calendar and campaigns, coordinating KOLs, agencies, and internal teams to boost engagement and brand exposure for new store openings and product launches.

Social Media Strategy Content Planning KOL Management Content Creation Cross Functional Collaboration

Social Media Manager

Fatya Biya

Jul 2024 - Jun 2025 (11 months)

Managed content creation and branding for Fatya Biya across YouTube, TikTok, and Instagram, developed content pillars and monthly analytics reports, and increased TikTok followers 1.35% and Instagram engagement 40% in one month.

Content Strategy Branding Video Editing YouTube TikTok Instagram

Social Media Specialist

Popeyes Indonesia

Feb 2023 - Jun 2024 (1 year 4 months)

Led end-to-end content production and campaigns for Popeyes Indonesia, achieving 0.7% Instagram engagement rate, +23.9% (4k) followers over Oct 2023–Jan 2024 and 126K organic TikTok views Nov 2023–Jan 2024.

Content Production Campaign Execution Photography KOL Management Instagram TikTok Vendor Management

Social Media Content Creator

Burger King Indonesia

Oct 2022 - Jan 2023 (3 months)

Provided end-to-end social media content creation and account management for Burger King Indonesia, including ideation, shooting, editing, posting, and coordinating public figures for campaigns.

Content Creation Shooting Editing Social Media Management

Education

Degrees, certifications, and relevant coursework

Universitas Tarumanagara

Bachelor of Psychology, Psychology

2020 - 2024

Grade: GPA: 3.90

Activities and societies: General Manager, Radio Universitas Tarumanagara (July 2022 – June 2023); led recruitment and transitioned broadcasts to hybrid format.

Completed a Bachelor of Psychology with a strong academic record and involvement in student organization leadership.