che' orika

I’m a Senior Product Manager with 5+ years building B2B SaaS, marketplace, and enterprise products from ambiguous ideas through launch and continuous iteration. I own product strategy, roadmap, customer discovery, prioritization, delivery, launches, and post-launch optimization—partnering closely with engineering, design, marketing, sales, and customer success.

I enjoy solving customer problems through structured discovery, rapid experimentation, and data-informed decision-making. Across startups and scale-ups, I’ve improved activation, retention, operational efficiency, and monetization while balancing customer needs with business goals in fast-moving environments.

My impact includes owning a subscription B2B SaaS platform, driving initiatives across onboarding, monetization, lifecycle experiences, analytics, and white-label capabilities—resulting in ~30% higher paid conversion, ~15% lower churn, and ~18% more plan upgrades. I also built and launched a two-sided marketplace end-to-end, achieving ~1,000 pre-launch users and 60% user retention after launch.

To move faster without sacrificing quality, I leverage AI tools and workflow automation to accelerate product research, documentation, backlog management, product specifications, and cross-functional execution. Whether I’m redesigning onboarding to reduce time-to-value from 5 days to 2 days, shipping enterprise onboarding automation that cuts implementation from daysto minutes, or building executive dashboards for product decision-making, I bring clarity, structure, and measurable outcomes.