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Charmie Prajapati

@charmieprajapati

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Product Marketing Manager at Genuin, shaping product positioning and solution narratives for customer needs.

India

Message

At Genuin, I translate product capabilities into customer-centric positioning, use cases, and solution narratives. I also create sales and customer enablement materials and use Claude to support content workflows while maintaining product terminology and brand consistency.

At DynaTech Systems, I generated 25+ SQLs through inbound and ABM campaigns and developed more than 100 event collaterals for each of SummitNA 2024 and 2025. Earlier, at Uplers Solutions Pvt. Ltd., I owned HubSpot marketing automation, lead scoring, and attribution tracking, and at SCOM Media I created multi-channel content and managed social media strategy.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Genuin

Mar 2026 - Present (7 months)

Translate complex product capabilities into clear, customer-centric narratives and value propositions. Develop persona-led use cases and solution narratives, and structure content systems around user needs.

Product Positioning Messaging Use Case Development Content Strategy Information Architecture Cross functional Alignment Sales Enablement GTM Strategy AI Content Operations Claude

Senior Content Marketing Strategist

DynaTech Systems

Oct 2023 - Feb 2026 (2 years 4 months)

Executed inbound and ABM campaigns generating 25+ SQLs for high-value offerings. Spearheaded content strategy for major events and improved SEO through content clusters and backlink campaigns.

Inbound Marketing ABM Content Strategy SEO ChatGpt SharePoint Event Marketing Sales Enablement Marketing Operations Team Leadership

Senior Content Marketing Strategist

Uplers Solutions Pvt. Ltd.

Apr 2020 - Aug 2023 (3 years 4 months)

Owned HubSpot marketing automation, lead scoring, and attribution tracking. Executed SEO and CRO initiatives and led A/B testing across email, landing pages, and web assets.

HubSpot Marketing Automation Lead Scoring Tracking And Attribution SEO CRO A B Testing Cross Functional Collaboration Process Improvement

Social Media Manager

SCOM Media

Jul 2018 - Mar 2020 (1 year 8 months)

Created and managed multi-channel content including blogs, web copy, press releases, and brand messaging. Directed social media and content strategy to build engagement and brand awareness.

Content Creation Social Media Strategy Brand Messaging Creative Ideation Collaboration