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Rabiya KhalidRK
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Rabiya Khalid

@rabiyakhalid

Lead Content Marketing Manager at Springzo who grew organic search impressions by 53% in three months.

India
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At Springzo, I own end-to-end content strategy for B2B SaaS, fintech, and technology clients, partnering with founders and leadership teams. I increased organic search impressions by 53% in three months and moved a priority keyword from outside the Top 30 to Position #8 in one month.

I lead editorial operations, managing production of SEO-optimized blogs and email campaigns while mentoring a team of 30+ writers and editors. I also planned and executed demand generation campaigns across ABM emails, landing pages, newsletters, product marketing assets, event promotions, and social media.

Previously, at Avanzar Tech and UrAuthor, I managed content production and editorial operations for health-tech, edtech, and travel clients. I developed content brief frameworks, SEO editorial guidelines, and quality assurance processes to improve consistency and content performance.

Experience

Work history, roles, and key accomplishments

SP
Current

Lead Content Marketing Manager

Springzo

Aug 2023 - Present (3 years 3 months)

Owned end-to-end content strategy for 7+ B2B SaaS, fintech, and technology clients, maintaining 100% client retention. Increased organic search impressions by 53% in 3 months and led editorial operations for 38+ blogs and 8+ email campaigns monthly.

Education

Degrees, certifications, and relevant coursework

Rabiya hasn't added their education

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