Open to opportunities

Charlotte Franceschi

@charlottefranceschi

Message

Creative product manager with 3 years of marketing experience.

France

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for professional growth and collaboration.

I am a dedicated Product Manager with a Master's degree from IESEG School of Management and three years of experience in marketing. My journey has been marked by a passion for innovation and a commitment to building strong brand identities. I thrive in collaborative environments, where my creativity and organizational skills can shine.

In my recent role at PepsiCo France, I successfully developed a large-scale sampling campaign that distributed over 1 million samples across France, leveraging both media and non-media strategies. My experience includes managing product lines, analyzing performance metrics, and coordinating marketing budgets, all while fostering team spirit and effective communication.

Throughout my career, I have demonstrated a strong ability to manage projects from ideation to execution, ensuring that all initiatives align with brand goals. I am eager to continue growing in a dynamic environment where I can contribute to innovative marketing strategies and drive brand success.

Experience

Work history, roles, and key accomplishments

Current

Product Manager (Web)

Current

Wonderbox

Sep 2023 - Present (1 year 9 months)

Focused on building brand image and managing website sales through various projects. Conducted analysis and managed the ideation process for innovation management, contributing to the overall marketing strategy.

Brand Management Sales Analysis Innovation Management Project Coordination Graphic Design Marketing Strategy

Product Manager

PepsiCo France

Nov 2022 - Jul 2023 (8 months)

Led the XXL sampling campaign around music, distributing 1M samples across France through media and non-media initiatives. Developed project management plans, coordinated team efforts, and contributed to brand communication and innovation development while monitoring the marketing budget.

Project Management Brand Communications Marketing Budget Management Influencer Marketing Competitive Analysis Team Coordination Data Analysis Communication Skills

Junior Product Manager

Nestlé Belgium

Jan 2021 - Oct 2022 (1 year 9 months)

Managed daily activities of product lines including communication plans, trade marketing, and budget tracking. Coordinated community management efforts and developed impactful content for brand websites while supervising an intern.

Communications Planning Community Management Budget Management Content Creation

Education

Degrees, certifications, and relevant coursework

IESEG School of Management

Master's degree, Management

2016 - 2021

Activities and societies: Engaged in various projects to increase website sales, including setting up promotional campaigns and conducting analysis on website performance.

Completed the Grande Ecole Program with a focus on building a brand image, visual identity, and graphic charter. Participated in an exchange semester in Lima, Peru, where I studied innovation management and the ideation process.