Charlotte B

Building ERP's textile impact strategy from an open brief, translating organisational ambitions into priorities, measurable goals, roadmaps and implementation pathways. Leading external advisory and working groups, aligning brands, partners and internal teams.

Co-developing a service for high performing women focused on reducing mental load and creating healthier systems for managing responsibilities and everyday life.

Built Aware's customer experience strategy and operating model from scratch, establishing processes for onboarding, support and retention across Europe and Asia. Led distributed customer-facing teams across China, Bangladesh and India and introduced processes and training to support scale.

Led a portfolio of 10+ multi-stakeholder innovation pilots and projects, taking opportunities from concept through partner alignment, business case, funding, contracting, delivery and evaluation. Evaluated and supported early-stage ventures through due diligence, founder interviews and validation, advising 30+ startups on business models, financing and scaling.

Health & Wellbeing Coaching Training from Wellcoaches, ongoing since October 2025.

BS Textile Technologies, Management & Business Administration from University of Applied Sciences Amsterdam and University of Amsterdam, from 2015 to 2019.

BS Textile Technologies, Management & Business Administration from University of Applied Sciences Amsterdam and University of Amsterdam, from 2015 to 2019.

BA Interdisciplinary Design from Universitat de Vic Barcelona, from 2012 to 2015.