Open to opportunities

Charis Cutar

@chariscutar

Senior paid media and programmatic specialist delivering high-stakes, technically precise campaigns that hit ROAS/CPA goals.

Philippines

Message

What I'm looking for

I’m looking for a team where I can own full-funnel programmatic, stay on US Eastern hours, and use deep DSP/SSP + log-level troubleshooting to improve ROAS/CPA, win-rates, and compliance—especially in high-stakes, regulated environments.

I’ve spent 11 years making sure the right ads land in front of the right people across agency trading desks, DSP platforms, and supply-side inventory curation. I’ve managed multi-million dollar portfolios across enterprise brands and operated both sides of the programmatic stack, often on US Eastern hours out of Manila.

In 2016, I was part of the Google team that manually cleaned up thousands of UK advertiser accounts during the YouTube brand safety crisis. I helped rebuild guardrails from the ground up—before modern brand safety tooling existed—so I could bring hands-on, high-stakes execution to every campaign.

Today, as a Senior Paid Media Manager at MediaJel, I direct full-funnel programmatic strategy for enterprise brands in highly regulated verticals, where compliance and technical precision are non-negotiable. I manage multi-channel activation across Xandr and The Trade Desk, optimize mid-flight delivery, and partner with Product teams to streamline conversion tracking and attribution modeling for zero-error reporting.

I’ve also specialized in sell-side logic as a Programmatic Supply & Inventory Specialist, improving PMP/Preferred Deal curation and auction dynamics to raise win-rates and reduce tech tax. Across roles at Atcurate, Octillion/Paragon Digital, Starcom (via Thankz), and Cognizant/Google projects, I’m known for log-level troubleshooting, delivery discrepancy resolution, and reliable launch execution.

Experience

Work history, roles, and key accomplishments

Current

Senior Paid Media Manager

Current

MediaJel

Feb 2025 - Present (1 year 5 months)

Directed full-funnel programmatic strategy for enterprise brands in highly regulated verticals, emphasizing compliance and technical precision. Managed multi-channel activation across Xandr and The Trade Desk, optimizing delivery to meet ROAS/CPA benchmarks and improving conversion tracking and attribution modeling.

Programmatic Advertising Xandr The Trade Desk ROAS CPA Optimization Conversion Tracking Compliance

Programmatic Supply & Inventory Specialist

Atcurate

Aug 2024 - Feb 2025 (6 months)

Specialized in sell-side logic, managing PMP and Preferred Deal curation to secure high-quality inventory for agency partners. Analyzed bid shading and auction dynamics to improve win-rates and reduce tech tax across major SSPs and resolved delivery discrepancies using ad server and supply-path knowledge.

PMP Curation Tech Tax Reduction PubMatic Magnite

Senior Programmatic Media Manager

Octillion / Paragon Digital

Jan 2022 - Jan 2024 (2 years)

Managed a multi-million dollar annual portfolio, developing custom bid strategies and scaling North American Display, Video, and CTV campaigns. Provided log-level feedback to DSP partners to improve bidding algorithms and campaign pacing for retail and enterprise verticals.

Bidding Strategies Display Video CTV Bidding Algorithms Performance Optimization

Campaign Manager

Starcom

Jan 2020 - Jan 2021 (1 year)

Managed programmatic campaigns for Planet Fitness, handling high-volume trafficking and end-to-end execution across US markets. Recognized for technical reliability and meeting tight launch deadlines for North American activations.

Programmatic Campaign Management Campaign Execution Launch Management Performance Optimization

Media Campaign Manager (Rich Media)

Cognizant Technology Solutions

Jan 2015 - Jan 2018 (3 years)

Managed YouTube Masthead campaigns for premium global brands, with multiple recognitions for technical clarity and launch commitment. Served on the core team that responded to the 2017 YouTube Advertiser Boycott by manually auditing and cleaning thousands of UK advertiser accounts and rebuilding brand safety guardrails.

YouTube Masthead Brand Safety Account Auditing