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Celine Ednalaga

@celineednalaga

Digital Campaigns Specialist at 2X, optimizing B2B campaigns across Google Ads and 6sense to increase lead volume and improve conversion efficiency.

Philippines

Message

At 2X, I lead end-to-end strategy, execution, and optimization of digital campaigns across Google Ads, 6sense, and content syndication platforms. I develop data-driven strategies to increase lead volume and improve conversion efficiency across B2B accounts.

At Reed Elsevier, I planned, launched, and optimized B2B paid media campaigns across Google Ads, Meta, and LinkedIn. I managed each campaign from setup through reporting and used performance analysis to improve lead volume and cost efficiency.

At Wavemaker, I planned integrated digital media campaigns and managed multi-channel activation for e-commerce and performance-driven clients. Earlier, at AffinityX, I created and optimized Meta Ads campaigns, analyzed performance metrics, and handled VIP clients as a Subject Matter Expert.

Experience

Work history, roles, and key accomplishments

Current

Digital Campaigns Specialist L3

Current

Oct 2024 - Present (2 years 1 month)

Leads end-to-end strategy, execution, and optimization of digital campaigns across Google Ads, 6sense, and content syndication platforms. Develops data-driven strategies to increase lead volume and improve conversion efficiency for B2B accounts.

Google Ads 6Sense Content Syndication B2B Lead Generation Campaign Optimization Audience Targeting Performance Monitoring Data Analysis

PPC Analyst II

Reed Elsevier

May 2023 - Oct 2024 (1 year 5 months)

Planned, launched, and optimized B2B paid media campaigns across Google Ads, Meta, and LinkedIn to drive qualified lead generation. Managed the full campaign lifecycle from planning to reporting and performance analysis.

Google Ads Meta Ads LinkedIn Ads PPC Campaign Management Data Analysis Reporting

Precision Activation Executive

Wavemaker

Mar 2023 - May 2023 (2 months)

Managed implementation and optimization of multi-channel digital campaigns across Google and Facebook for e-commerce and performance-driven clients. Utilized DV360 for YouTube campaign setup and CM360 for performance reporting.

Google Ads Facebook Ads DV360 CM360 Campaign Optimization Data Analysis

Precision Media Planner

Wavemaker

Nov 2021 - May 2023 (1 year 6 months)

Planned and developed integrated media strategies for large-scale digital campaigns across Facebook, Google, Twitter, TikTok, and other platforms. Managed full-funnel campaigns from awareness to conversion, including audience strategy and budget allocation.

Media Planning Facebook Ads Google Ads Twitter Ads TikTokAds Budget Management vendor negotiation

Campaign Specialist

AffinityX

Oct 2019 - Oct 2021 (2 years)

Created, managed, and optimized Meta Ads campaigns focused on driving reach and click performance for multiple client accounts. Promoted to Subject Matter Expert, handling VIP clients and leading QA reviews.

Meta Ads Campaign Optimization QA Client Management Data Analysis

Digital Marketing Trainee

USource

Jun 2019 - Aug 2019 (2 months)

Completed training in Fundamentals of Digital Marketing and Google Ads Fundamentals, developing core knowledge in campaign setup and optimization principles.

Digital Marketing Google Ads

Marketing Intern

Bliimo

Apr 2018 - Jun 2018 (2 months)

Assisted the Marketing Department in outreach and communication with prospective media partners and suppliers.

Education

Degrees, certifications, and relevant coursework

Polytechnic University of the Philippines

Bachelor's degree, Advertising and Public Relations

2015 - 2019

Activities and societies: Grand AdClash 2019 1st Runner-Up; Mini AdClash 2018 Grand Champion; AdSiklaban 2018 1st Runner-Up

Bachelor's degree in Advertising and Public Relations from the Polytechnic University of the Philippines, completed in 2019. Achieved 1st Runner-Up in Grand AdClash 2019, Grand Champion in Mini AdClash 2018, and 1st Runner-Up in AdSiklaban 2018.