Tushar Wadhwa

Led digital fundraising and donor acquisition strategy across Meta and Google Ads, supporting monthly pledge and one-time donor acquisition. Developed A/B testing and conducted attribution and full-funnel performance analysis to improve campaign performance and reduce Cost Per Acquisition.

Led a team of 4 Strategy Managers and a Google Digital Strategy & Performance Marketing division of 8+ Account Managers & Associates, maintaining >85% talent retention. Managed an enterprise portfolio spanning 10 marquee brands and 25+ Lines of Business, overseeing $10M+ in annual business-vertical budgets across BFSI, E-Commerce and EdTech.

Managed AUD $1M+ in monthly media investment, scaling to approximately AUD $3M during major product launches across Microsoft Australia’s Surface, Windows and Xbox portfolios. Led end-to-end paid media strategy and execution across Google, Microsoft/Bing and YouTube, covering planning, forecasting, implementation, optimization, analysis and reporting.

Conducted market research to identify target audiences and support international student recruitment campaigns across Google Ads and digital acquisition channels. Analyzed performance data from Google Analytics and Google AdWords to evaluate lead pipeline health, student enquiry volume, and acquisition efficiency.

Provided 3-month Google Ads support and campaign consulting for SMB clients spending approximately $25,000–$50,000 monthly. Formulated custom audience targeting, search intent keyword architectures, and ad copy across Search, Display, Shopping, Discovery, YouTube, and App/UAC.

Managed enterprise technical escalations and SLA performance reporting across Broadband, Landline, and IPTV services.

Handled operational workflows, technical troubleshooting, and junior team coaching.

Completed a Bachelor of Tourism Studies (BTS) degree.