Chanelle Cupido
@chanellecupido
I drive retail growth through strategic partnerships, buying, brand development, and supply chain execution.
South AfricaWhat I'm looking for
At Wowcher United Kingdom, I drive new-business revenue growth by building strategic partnerships with UK multi-brand retail businesses. I use market data, consumer purchasing behavior, competitor activity, and HubSpot to optimize pricing and partnership models.
Previously, at Green Cross Manufacturers within AVI Group, I led end-to-end local and international footwear line creation, from briefs through multi-channel launch. I managed range planning, margin and cost optimization, product lifecycle workflows, international logistics, quality assurance, and supplier remediation.
My background also includes buying at Cape Union Mart International, where I managed supplier workflows, product sampling, trend research, fit analysis, and weekly product performance reporting. Across more than fifteen years in retail, I bring practical buying, brand development, project management, and supply chain experience to growth-focused teams.
Experience
Work history, roles, and key accomplishments
New Business Sales Executive
Wowcher
Jan 2021 - Present (5 years 7 months)
Drive high-velocity strategic revenue growth by forging and nurturing performance partnerships with UK-based businesses. Leverage market data analytics and consumer trends to identify growth vectors.
Retail Specialist & Acting Buying Manager
Green Cross Manufacturers
Oct 2017 - Dec 2020 (3 years 2 months)
Programmed season-by-season master project architectures aligned with executive buying parameters. Led end-to-end footwear line creation from design briefs to multi-channel launch, managing margins, freight, and supply velocity.
Junior Buyer
Cape Union Mart International
Sep 2014 - Oct 2017 (3 years 1 month)
Managed supplier infrastructure ecosystems, directing technical spec-sheets and product sample workflows. Constructed consumer market trend maps and coordinated sampling life cycles with fit analysis.
Education
Degrees, certifications, and relevant coursework
AAA School of Advertising
Introduction to Graphic Design & Branding, Graphic Design & Branding
2011 - 2012
Completed an Introduction to Graphic Design & Branding program.
University of South Africa
Introduction to Retail Buying, Retail Buying
2009 - 2010
Completed an Introduction to Retail Buying course.
Northlink College
National Diploma, Clothing Production
2004 - 2007
Earned a National Diploma in Clothing Production.
Availability
Location
South AfricaAuthorized to work in
Job categories
Skills
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