At CARMA, I act as product owner for AI across the insights team, defining requirements for reporting tools, evaluating AI-generated outputs, and working with the development team to improve them. I also lead AI adoption through training on effective and responsible use in research workflows.
As Associates Manager, I advise senior client stakeholders on measurement methodologies and strategic recommendations tied to their business objectives. I manage three Senior Insights Managers across a regional portfolio and set team-wide quality standards.
At CARMA, I designed research products including monthly competitive-landscape reports, cross-forum benchmarking, and an influencer-collaboration ROI framework. Earlier, as a Senior Insights Manager, I built tailored measurement frameworks and competitor analyses covering earned media, sentiment, topics, geography, and share of voice.
Before CARMA, I worked across education and workforce development, including USAID-funded programs. At World Learning, I coordinated project operations and training, and led digitization of field data collection for real-time analysis.
